The Empact of Knowledge Management on

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HAJIKARIMI ABBASALI; Karimnezhad Elmira

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: business managment perspective Year:2015 | Volume:14 | Issue:2 (22) Page(s): 123-139

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Information Journal Paper

Title

The Empact of Knowledge Management on

Author(s)

HAJIKARIMI ABBASALI | Karimnezhad Elmira | Issue Writer Certificate

Keywords

Customer Relationship ManagementQ2

Knowledge ManagementQ2

Learning OrientationQ2

OrganizationalFactorsQ2

Structural Equation ModelingQ2

Abstract

In today’ s competitive environment, Knowledge Management and Learning Orientation are important agents in achieving competitive advantage. Also, for achieving these competitive advantages, companies should pay attention to the customer and its retention. Customer Relationship Management is essential and inevitable for companies’ retention in the markets. So, Customer Relationship Management and Knowledge Management are one of the strategic tools for all of the companies. There are different studies that investigate the failure rate in applying Customer Relationship Management strategies. But there is a subject that did not pay attention to it, the influence of this agents with Learning Orientation on Customer Relationship Management success. Statistical population of this research is managers and employees of eight regions of Telecommunication company of Tehran. Then a cluster sampling method was used and 381 samples are determined. After gathering data by questionnaire with five point Likert scale, determined data are arranged and entered in SPSS software, and Structural Equation Modeling method and PLS smart software are used for gaining last model. Results showed that Learning Orientation had the most influence on Customer Relationship Management success and knowledge sharing and Customer Relationship Management technology had the least influence on organizational variables and at last Customer Relationship Management success.

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APA: Copy

HAJIKARIMI, ABBASALI, & Karimnezhad, Elmira. (2015). The Empact of Knowledge Management on. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 14(2 (22) ), 123-139. SID. https://sid.ir/paper/365202/en

Vancouver: Copy

HAJIKARIMI ABBASALI, Karimnezhad Elmira. The Empact of Knowledge Management on. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2015;14(2 (22) ):123-139. Available from: https://sid.ir/paper/365202/en

IEEE: Copy

ABBASALI HAJIKARIMI, and Elmira Karimnezhad, “The Empact of Knowledge Management on,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 14, no. 2 (22) , pp. 123–139, 2015, [Online]. Available: https://sid.ir/paper/365202/en

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