The impact of tourism services quality on brand image and loyalty of tourists: A study on Alborz Province Northern area

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Bahari Jafar; Karoubi Mehdi; JAHANIAN MANOUCHEHR; GHADERI ESMAIL

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Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF MANAGEMENT SCIENCES Year:2019 | Volume:14 | Issue:55 Page(s): 131-154

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Information Journal Paper

Title

The impact of tourism services quality on brand image and loyalty of tourists: A study on Alborz Province Northern area

Author(s)

Bahari Jafar | Karoubi Mehdi | JAHANIAN MANOUCHEHR | GHADERI ESMAIL | Issue Writer Certificate

Keywords

Tourism Services QualityQ2

Sport TourismQ1

Brand ImageQ1

Loyalty of TouristsQ1

Alborz ProvinceQ2

Abstract

Because of tourism undeniable role in social and economic development of the country, managers of tourism industry are always facing with the challenge of tourists attraction, their satisfaction and loyalty to the tourism destination. Creating a suitable image of tourism destination in a tourist’ s mind, will increase the probability of revisiting the destination. The present research is aimed to study the impact of Tourism Services Quality on Brand Image and Loyalty of Tourists in the Northern region of Alborz Province of Iran. We used a random sampling method and distributed a questionnaire among three hundreds eighty four sport tourists to collect data. The findings show that the Tourism Services Quality has a positive and significance effects on Brand Image and Loyalty of Tourists in that region.

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APA: Copy

Bahari, Jafar, Karoubi, Mehdi, JAHANIAN, MANOUCHEHR, & GHADERI, ESMAIL. (2019). The impact of tourism services quality on brand image and loyalty of tourists: A study on Alborz Province Northern area. IRANIAN JOURNAL OF MANAGEMENT SCIENCES, 14(55 ), 131-154. SID. https://sid.ir/paper/368945/en

Vancouver: Copy

Bahari Jafar, Karoubi Mehdi, JAHANIAN MANOUCHEHR, GHADERI ESMAIL. The impact of tourism services quality on brand image and loyalty of tourists: A study on Alborz Province Northern area. IRANIAN JOURNAL OF MANAGEMENT SCIENCES[Internet]. 2019;14(55 ):131-154. Available from: https://sid.ir/paper/368945/en

IEEE: Copy

Jafar Bahari, Mehdi Karoubi, MANOUCHEHR JAHANIAN, and ESMAIL GHADERI, “The impact of tourism services quality on brand image and loyalty of tourists: A study on Alborz Province Northern area,” IRANIAN JOURNAL OF MANAGEMENT SCIENCES, vol. 14, no. 55 , pp. 131–154, 2019, [Online]. Available: https://sid.ir/paper/368945/en

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