Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations

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Nikmanesh Shamseddine; Zarjou Shabnam; AGHELI MEYSAM; Pourkasmaei Maryam

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Paper Information

Journal: Journal of Social Studies in Tourism Year:2021 | Volume: | Issue: Page(s): 165-188

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Information Journal Paper

Title

Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations

Author(s)

Nikmanesh Shamseddine | Zarjou Shabnam | AGHELI MEYSAM | Pourkasmaei Maryam | Issue Writer Certificate

Keywords

BrandQ1

Brand ArchitectureQ1

Tourism BrandQ1

Alborz ProvinceQ1

Abstract

Tourism destinations are very significant in today's competitive market. Moreover, Brand management and development have become increasingly important in the tourism industry, with most of the active companies in this field are trying to attract more tourists by creating a positive and favorable image of tourist destinations in tourists' minds through Branding and Brand architecture. This descriptive-survey study, therefore, set out to identify the influential factors in the management of the Brand architecture of Alborz Province's tourist destinations. The study's statistical population comprised of all experts and marketing managers of Alborz Cultural Heritage, Tourism and Handicrafts Organization, out of which 200 participants were selected as the sample size using Cochran's formula. The data collection instrument was a questionnaire. AMOS software was used to analyze the collected data. The study's findings showed that the status of Brand architecture management in Alborz Province was moderate. It was also found that other aspects of Brand architecture, i. e., having a long-term vision, filling the gap between supply and demand, prioritizing customer segmentation, having a moderate status, and having an efficient tourism strategy, were poor.

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APA: Copy

Nikmanesh, Shamseddine, Zarjou, Shabnam, AGHELI, MEYSAM, & Pourkasmaei, Maryam. (2021). Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations. JOURNAL OF SOCIAL STUDIED IN TOURISM, 9(17 ), 165-188. SID. https://sid.ir/paper/387714/en

Vancouver: Copy

Nikmanesh Shamseddine, Zarjou Shabnam, AGHELI MEYSAM, Pourkasmaei Maryam. Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2021;9(17 ):165-188. Available from: https://sid.ir/paper/387714/en

IEEE: Copy

Shamseddine Nikmanesh, Shabnam Zarjou, MEYSAM AGHELI, and Maryam Pourkasmaei, “Investigating the Effective Factors on the Architectural Management of Alborz Tourism Destinations,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 9, no. 17 , pp. 165–188, 2021, [Online]. Available: https://sid.ir/paper/387714/en

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