A Model for Commercialization of Technological Products in terms of Market Stagnation in Iran

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Keikhay Farzaneh Mostafa; RADFAR REZA; MOUSAVI JAHROMI YEGANEH

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Journal: PUBLIC MANAGEMENT RESEARCHES Year:2019 | Volume:12 | Issue:44 Page(s): 181-207

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Information Journal Paper

Title

A Model for Commercialization of Technological Products in terms of Market Stagnation in Iran

Author(s)

Keikhay Farzaneh Mostafa | RADFAR REZA | MOUSAVI JAHROMI YEGANEH | Issue Writer Certificate

Keywords

Modern technologiesQ1

Technology commercializationQ1

Technology productsQ1

Market stagnationQ1

Abstract

Nowadays, the commercialization of technological products is considered as one of the most important requirements in Iran to improve the economic cycle. Using indigenous technology seems to be a rational approach due to the sanctions; therefore, identification of important factors in the commercialization context considering market downturn conditions can play an important role in the optimal performance of companies in the markets on technological product supply. This study aimed to develop and provide a model for commercialization of technological products in market downturn conditions. This research is purposefully a practical study and an exploratory mixed research in nature. The statistical population of this study consisted of marketing and commercialization experts in qualitative stage. These experts were identified using purposive sampling along with the snowball method, among which 20 experts were finally interviewed regarding data adequacy. As well as, 123 active companies in technology-based businesses were also used to test the model. Grounded theory and structural equation approach are the methods of analysis. The data were collected through in-depth interviews with the distribution of the 47-item questionnaire. The results confirm that "intra-organizational potential" is proposed in the case of causal conditions. "Localization of modern technology" was the main phenomenon identified in the study and "institutions involved in the commercialization process" was the intervening factors identified in the model. The context of this research is also "intra-organizational commitment" and "intra-enterprise economic conditions". The main strategies included "market orientation" and "financial resources" and ultimately the main consequence of these strategies was "improve sales performance". The results of the structural equation approach confirm the relationships designed in the grounded theory model.

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APA: Copy

Keikhay Farzaneh, Mostafa, RADFAR, REZA, & MOUSAVI JAHROMI, YEGANEH. (2019). A Model for Commercialization of Technological Products in terms of Market Stagnation in Iran. PUBLIC MANAGEMENT RESEARCHES, 12(44 ), 181-207. SID. https://sid.ir/paper/370708/en

Vancouver: Copy

Keikhay Farzaneh Mostafa, RADFAR REZA, MOUSAVI JAHROMI YEGANEH. A Model for Commercialization of Technological Products in terms of Market Stagnation in Iran. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2019;12(44 ):181-207. Available from: https://sid.ir/paper/370708/en

IEEE: Copy

Mostafa Keikhay Farzaneh, REZA RADFAR, and YEGANEH MOUSAVI JAHROMI, “A Model for Commercialization of Technological Products in terms of Market Stagnation in Iran,” PUBLIC MANAGEMENT RESEARCHES, vol. 12, no. 44 , pp. 181–207, 2019, [Online]. Available: https://sid.ir/paper/370708/en

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