The Role of Relationship marketing and its dimensions on costumer’ s appreciation and consumer’ s behavior of Saipa representatives

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Saebnia Somayeh; FEIZI MOHAMMAD

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Title

The Role of Relationship marketing and its dimensions on costumer’ s appreciation and consumer’ s behavior of Saipa representatives

Author(s)

Saebnia Somayeh | FEIZI MOHAMMAD | Issue Writer Certificate

Keywords

relationship marketingQ2

customer's appreciateQ1

behavior of consumerQ2

SAIPA automobile manufacturing group representationsQ1

Abstract

Using relationship marketing is an increasing for earn profit in organizations / companies. In today's world the use of this kind of marketing is possible for mar keters along with conception of correct consumer's behavior and timely resolve and optimize their demand and need. This marketing is one of the known solutions in marketing that dissatisfied customers has restrected by strengthening appreciate among them and thereby has been caused to enhancing and thereby has been caused to enhancing loyal customers. In this study it's intended to consider effect of relationship marketing and its aspects such as the true commitment communications, conflict management competency customers' Satisfaction, on the behavior of consumer and anor management competency customer's Satisfaction on the behavior of consumer and appreciate of customers The present study in terms of is pracjcal and in terms of data collecting method is descriptive and correlation type, based on Cochran formula sample size earned 384 people, and but for authenticating to research results some too questionnairs based on: some 400 questionnairs based on: simple...

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APA: Copy

Saebnia, Somayeh, & FEIZI, MOHAMMAD. (2018). The Role of Relationship marketing and its dimensions on costumer’ s appreciation and consumer’ s behavior of Saipa representatives. PUBLIC MANAGEMENT RESEARCHES, 11(41 ), 217-240. SID. https://sid.ir/paper/372793/en

Vancouver: Copy

Saebnia Somayeh, FEIZI MOHAMMAD. The Role of Relationship marketing and its dimensions on costumer’ s appreciation and consumer’ s behavior of Saipa representatives. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2018;11(41 ):217-240. Available from: https://sid.ir/paper/372793/en

IEEE: Copy

Somayeh Saebnia, and MOHAMMAD FEIZI, “The Role of Relationship marketing and its dimensions on costumer’ s appreciation and consumer’ s behavior of Saipa representatives,” PUBLIC MANAGEMENT RESEARCHES, vol. 11, no. 41 , pp. 217–240, 2018, [Online]. Available: https://sid.ir/paper/372793/en

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