The effects of sensory marketing dimensions on increasing the Football Clubs fans of Iran’ s premier league

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Hoseini Seyed Emad; POURKIANI MOHAMMAD; Afrouzeh Ali

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Title

The effects of sensory marketing dimensions on increasing the Football Clubs fans of Iran’ s premier league

Author(s)

Hoseini Seyed Emad | POURKIANI MOHAMMAD | Afrouzeh Ali | Issue Writer Certificate

Keywords

sensory marketingQ1

fansQ1

Football Clubs of Iran's Premier LeagueQ1

Abstract

Objective: The aim of this study is to investigate the effect of sensory marketing dimensions on increasing the fans of Football Clubs of Iran’ s premier League. Methodology: this is an applied and descriptive-correlational study. Population of research includes all football premier league fans. Sample size determine 210 fans and research questionnaire was distributed randomly between them. Study tool include a researcher made questionnaire which it’ s validity and reliability was confirmed. In order to statistical analysis descriptive statistic and structural equation modeling was used in LISREL. Results: given to factorial weight, the most important dimension is audition dimension and after that are dimensions of taste, olfaction, vision, and haptic respectively. Conclusion: in general result show that, sensory marketing has significant effect on increasing fans of Iran’ s football premier league. According to sensory entity of sports seem to sensory marketing is a useful method in this field. When serving to costumers addition to physical relation most consider, emotional bond have been existed. Clubs must use sensory strategy trough sensors, emotional, and sensory phrase in relation to emotion and mind of people.

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APA: Copy

Hoseini, Seyed Emad, POURKIANI, MOHAMMAD, & Afrouzeh, Ali. (2018). The effects of sensory marketing dimensions on increasing the Football Clubs fans of Iran’ s premier league. SPORT MANAGEMENT AND DEVELOPMENT, 7(1 (13) ), 140-152. SID. https://sid.ir/paper/373367/en

Vancouver: Copy

Hoseini Seyed Emad, POURKIANI MOHAMMAD, Afrouzeh Ali. The effects of sensory marketing dimensions on increasing the Football Clubs fans of Iran’ s premier league. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2018;7(1 (13) ):140-152. Available from: https://sid.ir/paper/373367/en

IEEE: Copy

Seyed Emad Hoseini, MOHAMMAD POURKIANI, and Ali Afrouzeh, “The effects of sensory marketing dimensions on increasing the Football Clubs fans of Iran’ s premier league,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 7, no. 1 (13) , pp. 140–152, 2018, [Online]. Available: https://sid.ir/paper/373367/en

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