Developing a Framework for Implementing Email Marketing in Electronic Businesses

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Gharacheh Manizheh; ABDOLLAHI ALI; Omidvar Atefeh; Heydari Vajiheh

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Journal: Management Research in Iran Year:2018 | Volume:22 | Issue:2 Page(s): 127-151

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Information Journal Paper

Title

Developing a Framework for Implementing Email Marketing in Electronic Businesses

Author(s)

Gharacheh Manizheh | ABDOLLAHI ALI | Omidvar Atefeh | Heydari Vajiheh | Issue Writer Certificate

Keywords

Email MarketingQ1

Email marketing implementationQ2

E-businesseQ1

Abstract

Electronic Businesses have an undeniable role in growth of country’ s economy. Although different researches and studies show that using Email Marketing in electronic businesses is too important, but there are many problems and challenges about content, time, process of sending email and etc. So research about this subject is valuable and important. For answering the questions of this research, first the definitions about this subject is determined and then the requirements for Email Marketing implementation is explained. This research is practical and it will be beneficial to marketers and businesses who wants to implement Email Marketing. This research is answering the question “ For implementing and deploying Email Marketing what actions to take and what requirements is needed” . The statistical sample of this research is Email Marketing experts who is working for E-businesses and required information has been obtained by questionnaire. LISREL software for data analysis and confirmatory factor analysis was used. The final results of this study show that the framework of Email Marketing within the three dimensions of technology, people and processes, and it also will help to marketing managers of companies or small and medium enterprises owners.

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APA: Copy

Gharacheh, Manizheh, ABDOLLAHI, ALI, Omidvar, Atefeh, & Heydari, Vajiheh. (2018). Developing a Framework for Implementing Email Marketing in Electronic Businesses. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 22(2 ), 127-151. SID. https://sid.ir/paper/373495/en

Vancouver: Copy

Gharacheh Manizheh, ABDOLLAHI ALI, Omidvar Atefeh, Heydari Vajiheh. Developing a Framework for Implementing Email Marketing in Electronic Businesses. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2018;22(2 ):127-151. Available from: https://sid.ir/paper/373495/en

IEEE: Copy

Manizheh Gharacheh, ALI ABDOLLAHI, Atefeh Omidvar, and Vajiheh Heydari, “Developing a Framework for Implementing Email Marketing in Electronic Businesses,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 22, no. 2 , pp. 127–151, 2018, [Online]. Available: https://sid.ir/paper/373495/en

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