The role of fans attachment and loyalty to team in purchase intention of sponsor products

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MOHAMMADI SARDAR; GHASEMI SIANI MOJTABA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Contemporary Studies on Sport Management Year:2018 | Volume:8 | Issue:15 Page(s): 1-14

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Information Journal Paper

Title

The role of fans attachment and loyalty to team in purchase intention of sponsor products

Author(s)

MOHAMMADI SARDAR | GHASEMI SIANI MOJTABA | Issue Writer Certificate

Keywords

sponsor

perceive sincerity of sponsor

loyalty to team

word of mouth

Perspolis football team

Abstract

The aim of present study was the investigation of relationship between attachment and attitudinal loyalty to team in the purchase intention of sponsor products. Also, the impact of purchase intention in the word of mouth had examined. The statistical population of study were all fans of Perspolis team that at least one time watched the team plays in stadium in the 2016-2017 season, and sample size was determined 420. The research data were collected by use of questionnaire that was taken of previous research. To analyze the data, descriptive and inferential statistics (CFA, SEM) was used. The findings showed that all paths were significant, except path of attitudinal loyalty to behavior loyalty and behavior loyalty to purchase intention. Thus, according to results, behavior loyalty, cannot act as a mediator in the relationship between attitudinal loyalty and purchase intention. . .

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APA: Copy

MOHAMMADI, SARDAR, & GHASEMI SIANI, MOJTABA. (2018). The role of fans attachment and loyalty to team in purchase intention of sponsor products. JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES, 8(15 ), 1-14. SID. https://sid.ir/paper/374126/en

Vancouver: Copy

MOHAMMADI SARDAR, GHASEMI SIANI MOJTABA. The role of fans attachment and loyalty to team in purchase intention of sponsor products. JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES[Internet]. 2018;8(15 ):1-14. Available from: https://sid.ir/paper/374126/en

IEEE: Copy

SARDAR MOHAMMADI, and MOJTABA GHASEMI SIANI, “The role of fans attachment and loyalty to team in purchase intention of sponsor products,” JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES, vol. 8, no. 15 , pp. 1–14, 2018, [Online]. Available: https://sid.ir/paper/374126/en

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