Identification of effective indexes of organizational imaging in the tourism industry of Iran using a qualitative approach

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Fealinia Azadeh; kiakojuori davood

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Paper Information

Journal: JOURNAL OF TOURISM PLANNING AND DEVELOPMENT Year:2019 | Volume:8 | Issue:29 Page(s): 215-232

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Title

Identification of effective indexes of organizational imaging in the tourism industry of Iran using a qualitative approach

Author(s)

Fealinia Azadeh | kiakojuori davood | Issue Writer Certificate

Keywords

photographyQ1

corporate imageQ1

tourism industryQ2

textual content analysisQ1

qualitative Delphi techniqueQ1

Abstract

This article aims to identify the most important indicators of organizational image-making in the tourism industry in Iran. Thus, this research is aimed at the field of applied research and in terms of the nature of the data of a qualitative type. The statistical population of the study consists of 37 sources, including upstream documentation in the field of tourist tourism, as well as experts in the industry, which includes faculty members of the universities and those active in the tourism industry. In this research, 136 indicators from the upstream resources were extracted using textual content analysis. Indices in the form of closed questionnaires were provided to the experts in three periods. In each period, a number of indicators were screened using the score that the respondents considered for each index and Delphi qualitative analysis. Finally, 47 subcategories were introduced as effective indicators of organizational image processing in the tourism industry of Iran in seven main categories: economic, branding, brand quality, regional tourism potential, advertising activities, occupationally focused imagery and macro management.

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APA: Copy

Fealinia, Azadeh, & kiakojuori, davood. (2019). Identification of effective indexes of organizational imaging in the tourism industry of Iran using a qualitative approach. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, 8(29 ), 215-232. SID. https://sid.ir/paper/374473/en

Vancouver: Copy

Fealinia Azadeh, kiakojuori davood. Identification of effective indexes of organizational imaging in the tourism industry of Iran using a qualitative approach. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT[Internet]. 2019;8(29 ):215-232. Available from: https://sid.ir/paper/374473/en

IEEE: Copy

Azadeh Fealinia, and davood kiakojuori, “Identification of effective indexes of organizational imaging in the tourism industry of Iran using a qualitative approach,” JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, vol. 8, no. 29 , pp. 215–232, 2019, [Online]. Available: https://sid.ir/paper/374473/en

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