Discourse analysis of Mediatized pronatalist policies: Suggesting a promotion strategy

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ojagh seyede zahra; ABBASI SHAVAZI MOHAMMAD JALAL

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Journal Paper

Paper Information

Journal: JOURNAL OF POPULATION ASSOCIATION OF IRAN Year:2018 | Volume:13 | Issue:25 Page(s): 133-164

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Title

Discourse analysis of Mediatized pronatalist policies: Suggesting a promotion strategy

Author(s)

ojagh seyede zahra | ABBASI SHAVAZI MOHAMMAD JALAL | Issue Writer Certificate

Keywords

General Population PoliciesQ1

Iran NewspaperQ1

Keyhan NewspaperQ2

Critical Discourse AnalysisQ2

PromotionalQ2

Planned Behavior TheoryQ1

Abstract

Despite the emphasis on direct and formal pronatlaist policies, little attention has been paid to the role of media on the success of population policies. After the implementation of antinatalist policies in Iran, the pronatalist policy was formally revealed by the announcement of the population decree by the Supreme Leader in May 2014. Although the new policy is comprehensive and pays attention to various aspects (i. e quantity and quality) of population, the media discourse only promotes one aspect, that is quantitative aspect of the policy. This means that the media content not only does not have the ability for making behavioral change, but also produces an incomplete picture of the new population policy. Using the Planned Behavior Theory, this paper identifies factors affecting behavior change, and introduces main discourses in Iran and Keyhan Newspapers as the two mainstream media by using Critical Discourse Analysis. Then, discourses are analyzed taking into account the presence or lack of determining factors of fertility. Finally, three principles are proposed for the improvement of advocacy of population policies which includes a) considering multiple factors affecting fertility behavior, b) taking informed, selective and rational audience approach, and c) making scientific communication and collaboration between journalists and demographers.

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APA: Copy

ojagh, seyede zahra, & ABBASI SHAVAZI, MOHAMMAD JALAL. (2018). Discourse analysis of Mediatized pronatalist policies: Suggesting a promotion strategy. JOURNAL OF POPULATION ASSOCIATION OF IRAN, 13(25 ), 133-164. SID. https://sid.ir/paper/375865/en

Vancouver: Copy

ojagh seyede zahra, ABBASI SHAVAZI MOHAMMAD JALAL. Discourse analysis of Mediatized pronatalist policies: Suggesting a promotion strategy. JOURNAL OF POPULATION ASSOCIATION OF IRAN[Internet]. 2018;13(25 ):133-164. Available from: https://sid.ir/paper/375865/en

IEEE: Copy

seyede zahra ojagh, and MOHAMMAD JALAL ABBASI SHAVAZI, “Discourse analysis of Mediatized pronatalist policies: Suggesting a promotion strategy,” JOURNAL OF POPULATION ASSOCIATION OF IRAN, vol. 13, no. 25 , pp. 133–164, 2018, [Online]. Available: https://sid.ir/paper/375865/en

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