Investigating and Analysis the Effect of Green Supply Chain Management on the Performance of Airlines with the Mediating Role of Customer Relationship Management

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FEIZ DAVOOD; ZAREI AZIM; Farokhizadeh Farshid

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Paper Information

Journal: ANDISHEH AMAD Year:2021 | Volume:19 | Issue:75 Page(s): 117-139

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Information Journal Paper

Title

Investigating and Analysis the Effect of Green Supply Chain Management on the Performance of Airlines with the Mediating Role of Customer Relationship Management

Author(s)

FEIZ DAVOOD | ZAREI AZIM | Farokhizadeh Farshid | Issue Writer Certificate

Keywords

management

Green supply chain

organizational performance

Abstract

Background and Purpose: Today's world is affected by issues such as global warming, various types of pollution, increasing greenhouse gas emissions, and causes these issues to increase normally, if not accepted by another human species. Therefore, environmental protection and related strategies soon became a priority of programs as an important organizational innovation. Organizations, on the one hand, had to focus on profitability and competitive advantage, on the other hand, eliminate or minimize waste (energy, greenhouse gas emissions, chemical / hazardous, solid waste). It was here that the idea of a Green supply chain came up and soon caught everyone's eye. Green supply chain management is based on both integrating the supply chain management and environment management, controls the environmental effects of products in their life cycle via sharing the information and coordination. The purpose of this study is to investigate the effect of Green supply chain management on the performance of airlines with the mediating role of customer relationship management. Methods: This research is applied in terms of purpose and descriptive in terms of data collection method and is a causal-comparative branch based on structural equation analysis. The statistical population of the study is the managers of airlines, of which 125 people have been considered as a research sample using a simple random sampling method based on Cochran's formula. Findings: The instrument used is a questionnaire in which the reliability of each of its variables was calculated above 0. 7 and its validity was confirmed by the content and structure method. In the present study, in order to analyze the obtained data, inferential analysis methods have been used. Conclusion: The results showed that Green supply chain management has a positive and significant effect on organizational performance. The mediating role of customer relationship management was also confirmed using the Sobel test.

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APA: Copy

FEIZ, DAVOOD, ZAREI, AZIM, & Farokhizadeh, Farshid. (2021). Investigating and Analysis the Effect of Green Supply Chain Management on the Performance of Airlines with the Mediating Role of Customer Relationship Management. ANDISHEH AMAD, 19(75 ), 117-139. SID. https://sid.ir/paper/376561/en

Vancouver: Copy

FEIZ DAVOOD, ZAREI AZIM, Farokhizadeh Farshid. Investigating and Analysis the Effect of Green Supply Chain Management on the Performance of Airlines with the Mediating Role of Customer Relationship Management. ANDISHEH AMAD[Internet]. 2021;19(75 ):117-139. Available from: https://sid.ir/paper/376561/en

IEEE: Copy

DAVOOD FEIZ, AZIM ZAREI, and Farshid Farokhizadeh, “Investigating and Analysis the Effect of Green Supply Chain Management on the Performance of Airlines with the Mediating Role of Customer Relationship Management,” ANDISHEH AMAD, vol. 19, no. 75 , pp. 117–139, 2021, [Online]. Available: https://sid.ir/paper/376561/en

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