The effect of green supply chain on economic performance through adjustment role of customer governance

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TOOTIAN SEDIGHEH; Saedi Leila; Seifi Mohammad Hadi

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Journal Paper

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Journal: ANDISHEH AMAD Year:2020 | Volume:19 | Issue:72 Page(s): 123-140

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Information Journal Paper

Title

The effect of green supply chain on economic performance through adjustment role of customer governance

Author(s)

TOOTIAN SEDIGHEH | Saedi Leila | Seifi Mohammad Hadi | Issue Writer Certificate

Keywords

Green chain management

Economical perfonmence

Costumer relationship governance

Abstract

The management of green supply chain in industrial companies seeks to make use of this environmentally-friendly relationship throughout the supply chain by creating utility and governance to take advantage of this overall supply chain as a strategic tool in sustainable competitive advantage. The aim of study was to investigate the effect of green supply chain management on economic performance through the role of customer governance adjustment in Mapna company the research method is descriptive surveying the statistical population included 240 experts. The sample size was determined by using Cochran’ s formula and random sampling method of 148 people the tool which has been used is questionnaire their reliability was confirmed Cronbach’ s alpha coefficient alpha coefficient method of 0. 897 and instrument validity by content structure method the research data were analyzed using PLS software research indicate that the effects of Green chain management on economic performance is at 3. 324. the effect of Green chain management on Costumer relationship governance is 6. 685. the impact of Costumer relationship governance on economic performance is 7. 950. as a result Green chain management affects economic performance and customer governance plays a moderating role in green supply chain management and economic performance managers can develop customer relationship knowledge skills and experience thorough training employees and using experienced people.

Cites

The Relationship between Green Supply Chain Integration and Sustainable Performance in Healthcare Centers of Yazd, Iran

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APA: Copy

TOOTIAN, SEDIGHEH, Saedi, Leila, & Seifi, Mohammad Hadi. (2020). The effect of green supply chain on economic performance through adjustment role of customer governance. ANDISHEH AMAD, 19(72 ), 123-140. SID. https://sid.ir/paper/377313/en

Vancouver: Copy

TOOTIAN SEDIGHEH, Saedi Leila, Seifi Mohammad Hadi. The effect of green supply chain on economic performance through adjustment role of customer governance. ANDISHEH AMAD[Internet]. 2020;19(72 ):123-140. Available from: https://sid.ir/paper/377313/en

IEEE: Copy

SEDIGHEH TOOTIAN, Leila Saedi, and Mohammad Hadi Seifi, “The effect of green supply chain on economic performance through adjustment role of customer governance,” ANDISHEH AMAD, vol. 19, no. 72 , pp. 123–140, 2020, [Online]. Available: https://sid.ir/paper/377313/en

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