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Information Journal Paper

Title

Designing a Pattern of Media Literacy in Sport

Pages

  121-149

Abstract

 The media, while playing a key role in communicating information, is one of the most accessible and cost-effective resources for sports, providing all the details with the desired quality. So, receiving a variety of sports messages requires Media Literacy. The purpose of this study is to provide a practical model of Media Literacy in the field of sports, which has been done with a qualitative approach and grounded theory method. The research data were obtained through in-depth interviews with 26 university professors in the fields of media and sports, mass media managers and active Sports Media audiences selected by purposefully non-random sampling method. The findings present the sports Media Literacy as a model according to which highlighting sports, message content management and including Media Literacy training in mass media content, especially national media (contextual conditions), leads to empowerment in media consumption, as well as improving social skills of Sports Audiences.

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  • Cite

    APA: Copy

    Nazarweisi, Hamed, Yektayar, Mozafar, & GHASEMI, HAMID. (2020). Designing a Pattern of Media Literacy in Sport. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 27(2 (102) ), 121-149. SID. https://sid.ir/paper/380390/en

    Vancouver: Copy

    Nazarweisi Hamed, Yektayar Mozafar, GHASEMI HAMID. Designing a Pattern of Media Literacy in Sport. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2020;27(2 (102) ):121-149. Available from: https://sid.ir/paper/380390/en

    IEEE: Copy

    Hamed Nazarweisi, Mozafar Yektayar, and HAMID GHASEMI, “Designing a Pattern of Media Literacy in Sport,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 27, no. 2 (102) , pp. 121–149, 2020, [Online]. Available: https://sid.ir/paper/380390/en

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