Investigating The Relationship Between Corporate Social Responsibility Disclosure And Market Share

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habibi machiani Hasan; TAGHIPOUR MOHAMMAD; parvaei maryan shahrouz; KARIMI MOJTABA

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT) Year:2020 | Volume:1 | Issue:3 Page(s): 81-90

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Information Journal Paper

Title

Investigating The Relationship Between Corporate Social Responsibility Disclosure And Market Share

Author(s)

habibi machiani Hasan | TAGHIPOUR MOHAMMAD | parvaei maryan shahrouz | KARIMI MOJTABA | Issue Writer Certificate

Keywords

Stock market

social responsibility

market share

Abstract

By intensifying competition in business and rapid technological change, as well as increasing the power and choice of customers, success will be those companies that will be able to better understand and identify the expectations and values of customers and respond to them in a desirable way. One of the most valuable assets of any company is the brand equity. . Companies that have a high position in the minds of consumers in terms of brand equity can easily be considered more profitable among other companies in their own industry. The brand equity of any organization is a reflection of their commitment to social responsibility. In this study, the relationship between social responsibility disclosure and market share in the Tehran Stock Exchange has been investigated. The results of this study show that there is no significant relationship between disclosure of corporate social responsibility and market share.

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APA: Copy

habibi machiani, Hasan, TAGHIPOUR, MOHAMMAD, parvaei maryan, shahrouz, & KARIMI, MOJTABA. (2020). Investigating The Relationship Between Corporate Social Responsibility Disclosure And Market Share. JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), 1(3 ), 81-90. SID. https://sid.ir/paper/381567/en

Vancouver: Copy

habibi machiani Hasan, TAGHIPOUR MOHAMMAD, parvaei maryan shahrouz, KARIMI MOJTABA. Investigating The Relationship Between Corporate Social Responsibility Disclosure And Market Share. JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT)[Internet]. 2020;1(3 ):81-90. Available from: https://sid.ir/paper/381567/en

IEEE: Copy

Hasan habibi machiani, MOHAMMAD TAGHIPOUR, shahrouz parvaei maryan, and MOJTABA KARIMI, “Investigating The Relationship Between Corporate Social Responsibility Disclosure And Market Share,” JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), vol. 1, no. 3 , pp. 81–90, 2020, [Online]. Available: https://sid.ir/paper/381567/en

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