The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City)

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Reshadatnia Parisa; ASGARNEZHAD NOURI BAGHER; HAZERI HATEF; Zare Ghasem

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Title

The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City)

Author(s)

Reshadatnia Parisa | ASGARNEZHAD NOURI BAGHER | HAZERI HATEF | Zare Ghasem | Issue Writer Certificate

Keywords

TeleshoppingQ1

Teleshopping behaviorQ1

TV personalityQ1

Audience interactionQ1

Abstract

Objective: Although there is no distinct TV channel dedicated to Teleshopping products in Iran, there is a growing number of advertising programs broadcasted among most of the TV channels everyday. This is applied to local TV channels as well. The residents of the city of Ardabil, have shown to be more willing to Teleshopping because of less availability of new products and the long distance to hhe capital city or other metropolices. Such a tendency is growing among the citizens of Ardabil. Accordingly, the purpose of this study is to identify the factors that can affect the consumers’ Teleshopping behavior in Iran and in the city of Ardabil. For this purpose, the following variables were considered as the determining factors in the Teleshopping behavior according to the literature: dependence on television and exposure to television, exposure to Teleshopping and dependence on Teleshopping, the effects of tele-participation and trans-social interaction...

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APA: Copy

Reshadatnia, Parisa, ASGARNEZHAD NOURI, BAGHER, HAZERI, HATEF, & Zare, Ghasem. (2020). The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City). JOURNAL OF BUSINESS MANAGEMENT, 12(2 ), 502-519. SID. https://sid.ir/paper/382694/en

Vancouver: Copy

Reshadatnia Parisa, ASGARNEZHAD NOURI BAGHER, HAZERI HATEF, Zare Ghasem. The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2020;12(2 ):502-519. Available from: https://sid.ir/paper/382694/en

IEEE: Copy

Parisa Reshadatnia, BAGHER ASGARNEZHAD NOURI, HATEF HAZERI, and Ghasem Zare, “The Role of Consumers’ TV Personality and Interaction with Audience in Teleshopping Behavior (Case Study: Ardabil City),” JOURNAL OF BUSINESS MANAGEMENT, vol. 12, no. 2 , pp. 502–519, 2020, [Online]. Available: https://sid.ir/paper/382694/en

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