Model design The impact of export market orientation and product design management on export performance Companies exporting Iranian handicrafts

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Madadkhani Mahdi; KAZEMI ALI; SHAHIN ARASH; Ansari Tadi Azarnoush

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Journal: Management Research in Iran Year:2020 | Volume:24 | Issue:2 Page(s): 171-204

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Title

Model design The impact of export market orientation and product design management on export performance Companies exporting Iranian handicrafts

Author(s)

Madadkhani Mahdi | KAZEMI ALI | SHAHIN ARASH | Ansari Tadi Azarnoush | Issue Writer Certificate

Keywords

Export MarketingQ1

Design ManagementQ1

Export PerformanceQ2

Content AnalysisQ1

Abstract

Due to the growth of world trade, companies are trying to enter international markets in various ways and maximize their profits while developing the market, one of the most common of which is exports. In recent years, the volume of global trade in handicrafts has increased significantly, and countries with handicrafts are trying to export their products to cause economic development and increase the currency of their country. Extremely dynamic and knowledge-based economies are a vital challenge for today's companies, so in order to be successful in exporting, familiarity with export knowledge is inevitable. The main purpose of this study is to investigate the effect of export market orientation and product Design Management on the Export Performance of Iranian handicraft exporting companies. Semi-constructed interviews and Content Analysis were used to collect and analyze the research data, respectively. The statistical population of the study includes senior managers, experts of the Ministry of Cultural Heritage, Tourism and Handicrafts of Iran and sample exporters of Tehran province, who according to the saturation level, 16 of them have been selected purposefully. The validity of the research findings was confirmed by the members' study methods, triangular and pairwise, and the experimental reliability method was used to evaluate the reliability. Based on the research results, product Design Management and market orientation were recognized as the main pillars of handicraft exports. Also, the results of thematic analysis for export market orientation led to the identification of four central components, including author branding, exhibition marketing, virtual marketing and Export Marketing strategy. Included were emotional desirability, dynamic design, originality, and practicality of the product.

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APA: Copy

Madadkhani, Mahdi, KAZEMI, ALI, SHAHIN, ARASH, & Ansari Tadi, Azarnoush. (2020). Model design The impact of export market orientation and product design management on export performance Companies exporting Iranian handicrafts. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 24(2 ), 171-204. SID. https://sid.ir/paper/383027/en

Vancouver: Copy

Madadkhani Mahdi, KAZEMI ALI, SHAHIN ARASH, Ansari Tadi Azarnoush. Model design The impact of export market orientation and product design management on export performance Companies exporting Iranian handicrafts. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2020;24(2 ):171-204. Available from: https://sid.ir/paper/383027/en

IEEE: Copy

Mahdi Madadkhani, ALI KAZEMI, ARASH SHAHIN, and Azarnoush Ansari Tadi, “Model design The impact of export market orientation and product design management on export performance Companies exporting Iranian handicrafts,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 24, no. 2 , pp. 171–204, 2020, [Online]. Available: https://sid.ir/paper/383027/en

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