The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

eftekharian ghamsari alireza; miremadi alireza; MIRA SEYYED ABOLGHASEM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT) Year:2020 | Volume:1 | Issue:3 Page(s): 28-47

Download Full-Text

Persian Verion

View:

539

Download:

Cites:

Information Journal Paper

Title

The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company)

Author(s)

eftekharian ghamsari alireza | miremadi alireza | MIRA SEYYED ABOLGHASEM | Issue Writer Certificate

Keywords

Integrated communication e-marketing

market development

tastes and needs of customers

imported cars

Abstract

The impact of advertising on the growth and survival of organizations in today's competitive environment is undeniable. With the increase of membership in electronic social networks, advertising in these networks has become the most important and effective marketing activities. Virtual social networks are one of the most important communication and marketing tools in the community and the world, which have a significant upward trend in attracting the audience. The purpose of this study was the effect of integrated electronic marketing communications on the development of the imported car market in Iran. The method of the present study was descriptive survey. The study population of the present study was the customers of Modiran Khodro Company in Tehran, 372 of whom participated in the study. . They answered the Integrated Communication Questionnaires for e-Marketing and market development. The reliability and validity of the instruments were confirmed using Cronbach's alpha coefficient and confirmatory factor analysis. Structural equation model with Smart Plus software was used to analyze the data. The results showed that the effect of advertising on market development is positive and significant. The impact of public relations on market development is not significant. The impact of sales promotion on market development is positive and significant. The impact of personal selling on market development is positive and significant. The impact of direct marketing on market development is positive and significant. The impact of online marketing on market development is positive and significant. The impact of social networks on market development is positive and significant.

Cites

No record.

References

No record.

Cite

APA: Copy

eftekharian ghamsari, alireza, miremadi, alireza, & MIRA, SEYYED ABOLGHASEM. (2020). The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company). JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), 1(3 ), 28-47. SID. https://sid.ir/paper/383354/en

Vancouver: Copy

eftekharian ghamsari alireza, miremadi alireza, MIRA SEYYED ABOLGHASEM. The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company). JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT)[Internet]. 2020;1(3 ):28-47. Available from: https://sid.ir/paper/383354/en

IEEE: Copy

alireza eftekharian ghamsari, alireza miremadi, and SEYYED ABOLGHASEM MIRA, “The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company),” JOURNAL OF ADVERTISING AND SALES MANAGEMENT (APPROACH TO BUSINESS MANAGEMENT), vol. 1, no. 3 , pp. 28–47, 2020, [Online]. Available: https://sid.ir/paper/383354/en

Related Journal Papers