مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

557
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

An Investigation on the Impact of Social Networks on Customers Relationship Management (Case Study of Banking Industry)

Pages

  27-43

Keywords

Social Networks (SN)Q1
Customer Relationship Management (CRM)Q1

Abstract

 In the 21st century and the millennium of information technology, the role of mass media is crucial and determinants, In other words, throughout the world, organizations are trying to use some kind of social media to their advantage. Meanwhile, banks are also one of the largest organizations that try to do business through social networking activities such as marketing, branding and customer relationship management. Therefore, the purpose of this study is to investigate the effect of social networks on customer relationship management in the Banking Industry. This research is practical in terms of purpose and in terms of its implementation method, a survey is carried out. The statistical population of the research includes employees of branches of bank of the city of Zahedan, which is a questionnaire based on the models used for social networks and customer relationship management design And distributed among 83 employees. The results of this questionnaire were analyzed by SPSS 24 and smart PLS softwares. The results showe that at 95% confidence level, the Navigation variables are 53/0, Intelligence 59, Interaction 0. 26, and Source Credibility 0. 47 of the changes related to customer relationship management.

Cites

  • No record.

    • References

  • No record.

    • Cite

    APA: Copy

    vazife, zahra, VAFADAR, MILAD, & Salar, Sahar. (2020). An Investigation on the Impact of Social Networks on Customers Relationship Management (Case Study of Banking Industry). COMMERCIAL SURVEYS, 18(101 ), 27-43. SID. https://sid.ir/paper/385494/en

    Vancouver: Copy

    vazife zahra, VAFADAR MILAD, Salar Sahar. An Investigation on the Impact of Social Networks on Customers Relationship Management (Case Study of Banking Industry). COMMERCIAL SURVEYS[Internet]. 2020;18(101 ):27-43. Available from: https://sid.ir/paper/385494/en

    IEEE: Copy

    zahra vazife, MILAD VAFADAR, and Sahar Salar, “An Investigation on the Impact of Social Networks on Customers Relationship Management (Case Study of Banking Industry),” COMMERCIAL SURVEYS, vol. 18, no. 101 , pp. 27–43, 2020, [Online]. Available: https://sid.ir/paper/385494/en

    Related Journal Papers

  • No record.

    • Related Seminar Papers

  • No record.

    • Related Plans

  • No record.

    • Recommended Workshops






    Move to top