An Evaluation of Cultural Components of Collectivism and Individualism Impact on Cosmetics Purchase Intention

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Daneshparvar Mitra; Ashoori Somayeh

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Journal Paper

Paper Information

Journal: COMMERCIAL SURVEYS Year:2020 | Volume:18 | Issue:103 Page(s): 89-100

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Information Journal Paper

Title

An Evaluation of Cultural Components of Collectivism and Individualism Impact on Cosmetics Purchase Intention

Author(s)

Daneshparvar Mitra | Ashoori Somayeh | Issue Writer Certificate

Keywords

Perceived ValueQ1

Cultural ComponentsQ1

Tend to BuyQ1

Halal Cosmetic ProductsQ1

ReligionQ1

Abstract

The purpose of this study is to investigate the effect of customer perception and cultural elements of collectivism and individualism on the tendency to purchase cosmetic products. The research method is descriptive-survey and the research population is customers of shopping centers in west of Tehran. 384 of them are selected by available sampling method. To analyze the data, correlation coefficient and structural equation model have been used with software Pvc software. The results showe that the influence of Perceived Value on the tendency to buy cosmetic products based on the moderating role of Religion is positive and significant. The perceived benefit to Halal Cosmetic Products is positively influenced by the moderating role of Religion. Vertical and horizontal collectivism has a positive impact on the tendency to buy cosmetic products relying on the moderating role of Religion. Vertical individualism and horizontal individualism also have a positive impact on the tendency to buy cosmetic products on the basis of the moderating role of Religion.

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APA: Copy

Daneshparvar, Mitra, & Ashoori, Somayeh. (2020). An Evaluation of Cultural Components of Collectivism and Individualism Impact on Cosmetics Purchase Intention. COMMERCIAL SURVEYS, 18(103 ), 89-100. SID. https://sid.ir/paper/387092/en

Vancouver: Copy

Daneshparvar Mitra, Ashoori Somayeh. An Evaluation of Cultural Components of Collectivism and Individualism Impact on Cosmetics Purchase Intention. COMMERCIAL SURVEYS[Internet]. 2020;18(103 ):89-100. Available from: https://sid.ir/paper/387092/en

IEEE: Copy

Mitra Daneshparvar, and Somayeh Ashoori, “An Evaluation of Cultural Components of Collectivism and Individualism Impact on Cosmetics Purchase Intention,” COMMERCIAL SURVEYS, vol. 18, no. 103 , pp. 89–100, 2020, [Online]. Available: https://sid.ir/paper/387092/en

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