Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

monadi Aref; HOSEINZADEH DALIR KARIM; ezat panah bakhtiyar

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT) Year:2021 | Volume:14 | Issue:55 Page(s): 120-139

Download Full-Text

Persian Verion

View:

278

Download:

Cites:

Information Journal Paper

Title

Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market

Author(s)

monadi Aref | HOSEINZADEH DALIR KARIM | ezat panah bakhtiyar | Issue Writer Certificate

Keywords

BrandingQ1

MarketQ1

Tourism DevelopmentQ1

Traditional MarketsQ1

Abstract

The purpose of current enquiry was to assess the factors that impact the introduction of traditional Iranian Markets as a tourism brand with a focus on Tabriz Market. To this end, an interview was conducted with the research sample comprising the experts in the field, the customers of Tabriz covered Market, the businessmen working there. The Cochran model was used to estimate the sample size. The data collected from the interview were coded and categorized via Excel software and further analyzed through SPSS software. The initial analyses were carried out in two phases starting with identification of the characteristics of the research sample with respect to 6 different factors relevant primarily to their socio economic status. Further, the indicators evaluating the independent variables were scrutinized. A Likert scale was employed to collect the data. It comprised 58 indicators subcategorized under four independent variables: the image of the target Market, Market identity, Market tourist facilities, and Market uniqueness. The data analysis procedures included estimation of the average impact of each of the indices on each variable and the average effects of independent variables on the Branding of Tabriz covered Market, testing the relationship between the indices and independent variables and the Branding of Tabriz Market via Spearman correlation test, estimating the effectiveness of independent variables through linear regression model, final ranking of independent variables via path analysis method and, finally, a significant level analysis of the relationship between traditional Market and Market Branding. The findings indicated that all three groups of participants believed that indices and independent variables had high average effect on Tabriz Market Branding as the dependent variable.

Cites

No record.

References

No record.

Cite

APA: Copy

monadi, Aref, HOSEINZADEH DALIR, KARIM, & ezat panah, bakhtiyar. (2021). Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), 14(55 ), 120-139. SID. https://sid.ir/paper/389999/en

Vancouver: Copy

monadi Aref, HOSEINZADEH DALIR KARIM, ezat panah bakhtiyar. Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market. PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT)[Internet]. 2021;14(55 ):120-139. Available from: https://sid.ir/paper/389999/en

IEEE: Copy

Aref monadi, KARIM HOSEINZADEH DALIR, and bakhtiyar ezat panah, “Enhancing Tourism Productivity via Assessment of Factors Affecting the Introduction of Traditional Iranian Markets as a Tourism Brand: The Case of Tabriz Market,” PRODUCTIVITY MANAGEMENT (BEYOND MANAGEMENT), vol. 14, no. 55 , pp. 120–139, 2021, [Online]. Available: https://sid.ir/paper/389999/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops