Providing A Place Branding Model with a Macro-Approach of Recreation, Sport, and Tourism Projects (Case Study: Isfahan Province)

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SALIMI MEHDI; TAYEBI MOHSEN; Khodaparast Mahboubeh

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Journal Paper

Paper Information

Journal: Sport Management Journal Year:2021 | Volume:12 | Issue:4 Page(s): 967-977

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Information Journal Paper

Title

Providing A Place Branding Model with a Macro-Approach of Recreation, Sport, and Tourism Projects (Case Study: Isfahan Province)

Author(s)

SALIMI MEHDI | TAYEBI MOHSEN | Khodaparast Mahboubeh | Issue Writer Certificate

Keywords

Place brandingQ1

recreation projectsQ1

sport projectsQ1

tourism projectsQ1

Abstract

This study aimed to provide a Place branding model based on a macroapproach of recreation, sport, and tourism projects in Isfahan province. A qualitative method and systematic grounded theory were applied in the study. This theory is comprised of three phases of open, selective, and axial coding. The statistical population consisted of all the experts in this field, including outstanding professors of sport management in the field of tourism, managers and deputies of Sport and Youth departments, and knowledgeable experts in this field. 14 subjects were selected with snowball sampling method. The data were collected using scientific sources, such as articles, authentic books, authentic scientific and news websites, and open and in-depth interviews with the sample. To measure their validity, the study findings were presented to the participants; they suggested a model which was analyzed and applied by the researchers. Finally, this research was studied and reviewed by sport management professors who corrected or changed the final model. To check the reliability, auditing procedures and inter-rater reliability methods were used. 78% reliability was indicated between two coding methods which stood for coding reliability. Eventually, the final model was introduced, including the main axes, causal conditions, strategies, contextual conditions, intervening conditions and consequences.

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APA: Copy

SALIMI, MEHDI, TAYEBI, MOHSEN, & Khodaparast, Mahboubeh. (2021). Providing A Place Branding Model with a Macro-Approach of Recreation, Sport, and Tourism Projects (Case Study: Isfahan Province). SPORT MANAGEMENT (HARAKAT), 12(4 ), 967-977. SID. https://sid.ir/paper/393608/en

Vancouver: Copy

SALIMI MEHDI, TAYEBI MOHSEN, Khodaparast Mahboubeh. Providing A Place Branding Model with a Macro-Approach of Recreation, Sport, and Tourism Projects (Case Study: Isfahan Province). SPORT MANAGEMENT (HARAKAT)[Internet]. 2021;12(4 ):967-977. Available from: https://sid.ir/paper/393608/en

IEEE: Copy

MEHDI SALIMI, MOHSEN TAYEBI, and Mahboubeh Khodaparast, “Providing A Place Branding Model with a Macro-Approach of Recreation, Sport, and Tourism Projects (Case Study: Isfahan Province),” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 4 , pp. 967–977, 2021, [Online]. Available: https://sid.ir/paper/393608/en

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