Employing the creative approach of brand addiction to develop a model of repurchasing luxury products

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Meijani Mitra; Rousta AliReza; Jamshidi Darioush

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: INNOVATION & CREATIVITY IN HUMAN SCIENCE Year:2021 | Volume:10 | Issue:4 Page(s): 113-142

Download Full-Text

Persian Verion

View:

516

Download:

Cites:

Information Journal Paper

Title

Employing the creative approach of brand addiction to develop a model of repurchasing luxury products

Author(s)

Meijani Mitra | Rousta AliReza | Jamshidi Darioush | Issue Writer Certificate

Keywords

brand addictionQ1

luxury repurchaseQ1

brand jealousyQ1

brand experienceQ1

word of mouthQ1

Abstract

Background: Today, the rapid growth of the market, the diversity of wants and needs of customers, the need to use creative and innovative approaches such as brand addiction to maintain and increase customer loyalty to repurchase. Objective: The present study seeks to present a creative method and test an innovative model for the development of luxury car repurchase on Kish Island. Method: In order to develop the model and present the hypotheses, library studies and a questionnaire were distributed among the statistical population consisting of 450 luxury car consumers. Simple data sampling was used to collect data and modeling and structural equations (SPSS and Smart pls3) and Sobel test were used to explain the model. Results: The results of this study showed that the innovative and creative approach to brand addiction has a positive effect on the repurchase of luxury products and word of mouth. brand addiction also has a positive effect on brand personality, brand awareness, brand experience, brand jealousy, brand love. Conclusion: brand addiction to make a difference does not always lead to negative consequences, but creates an innovative and new perspective as a different behavioral addiction to encourage consumers to repurchase luxury products. So that companies can use this leverage to maintain their customers and position.

Cites

No record.

References

No record.

Cite

APA: Copy

Meijani, Mitra, Rousta, AliReza, & Jamshidi, Darioush. (2021). Employing the creative approach of brand addiction to develop a model of repurchasing luxury products. INNOVATION & CREATIVITY IN HUMAN SCIENCE, 10(4 ), 113-142. SID. https://sid.ir/paper/394786/en

Vancouver: Copy

Meijani Mitra, Rousta AliReza, Jamshidi Darioush. Employing the creative approach of brand addiction to develop a model of repurchasing luxury products. INNOVATION & CREATIVITY IN HUMAN SCIENCE[Internet]. 2021;10(4 ):113-142. Available from: https://sid.ir/paper/394786/en

IEEE: Copy

Mitra Meijani, AliReza Rousta, and Darioush Jamshidi, “Employing the creative approach of brand addiction to develop a model of repurchasing luxury products,” INNOVATION & CREATIVITY IN HUMAN SCIENCE, vol. 10, no. 4 , pp. 113–142, 2021, [Online]. Available: https://sid.ir/paper/394786/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops