INNOVATION & CREATIVITY IN HUMAN SCIENCE
Year:2021 | Volume:10 | Issue:4|Papers Count:9

The purpose of this study was investigating the relationship between belief / motivational direction and cognitive / personality creativity in order to develop and adapt the model of academic achievement prediction in eleven-year-old high school students in Tehran. For this purpose, 400 students (232 girls and 168 boys) were selected through multi-stage random sampling using Krejcie and Morgan tables and responded to the questionnaire of motivational beliefs, motivational orientation, cognitive creativity and personality creativity. Also, the student's average was considered as an indicator of academic achievement. For data analysis, multivariate regression and structural equation modeling were used. The results of multivariate regression showed that 20% of changes in academic achievement can be explained by beliefs / orientation motivational and cognitive / personality creativity. Among predictor variables, self-efficacy, internal and Externality motivation and lack of motivation, cognitive creativity and personality creativity predict students academic achievement. Also, the results of structural equation modeling showed that the model was fitted with empirical data

Context: The ultimate business goal of higher education institutions should be the satisfaction of external customers (students, employers, the community, etc. ) and internal customers (education and administrative staff) as a guarantee of the sustainability of an ever-changing marketplace. Educational Services Marketing Approach Using marketing strategies at the academic institute level will lead to the identification of education consumers and satisfy the needs of these customers and will increase their market share in the future. Purpose: The purpose of this study was to identify the dimensions and indicators of university entrepreneurial marketing concept in Islamic Azad University of Iran. Method: The research method was qualitative. In order to collect data, in-depth interviews were conducted with 13 managers and heads of Islamic Azad University units. Results: The results of the interviews showed that the dimensions of university entrepreneurial marketing consist of 23 dimensions of necessity, facilitators, academic infrastructure, academic processes, attitude towards university, educational market recognition, Benchmarking, Customer orientation, Quality of Service, Innovation, Risk Management, Teacher Characteristics, Opportunity orientation, Networking, Employee Competency, Tuition, Facilities, Advertising, Research Activities, Conferences, Online Services, University Physical Evidence, Access to University. Implication: Thus the reality is that the dimensions and characteristics of university entrepreneurial marketing are different from those of entrepreneurial marketing in other businesses, and higher education managers can benefit from the comprehensive results of this research to increase market share and create competitive advantage.

Background and Purpose: The present study aimed to investigate the effectiveness of Maghz e bartar package intervention on Concentration, memory, and creativity in primary school students in Isfahan city. Methods: The method of the present study was Quasi-experimental with pre-test, post-test design and one-month follow-up with the control group. The statistical population of the study included all students in the fifth grade in 1397-1397 That Among them, 30 people were divided into experimental and control groups as a statistical sample by available sampling method and random assignment. For the experimental group, the content of the Maghz e bartar package (agha panah, 1388) was trained whit active methods during 12 sessions of 60 minutes. Data collection tools were creativity questionnaire (Abedi, 1372), Wechsler memory test (Shahim, 1373) and Concentration Skill Questionnaire(Savary and Oraki, 1394). Data were analyzed using repeated measures analysis of variance using SPSS software version 24. Results: The results indicated that Maghz e bartar package training had a significant effect on increasing participants' Concentration and creativity in post-test and follow-up stages (p < 0. 05). The effect of the intervention was not observed on memory performance scores. Conclusion: This study showed that the training of the Maghz e bartar package using fast mathematical calculation techniques In a mental way, memory enhancement techniques and using special planning has caused students to use both hemispheres of the brain simultaneously and has increased their concentration and creativity. Therefore, To facilitate learning this method can be used as a new approach with relatively lasting effects to increase the concentration and creativity of primary school students.

Purpose: Therefore, this research examines the impact of transformational leadership on innovative behavior in environmental NGO and for innovation in research, added a mediator variables scouting. Design/methodology/approach: This study was done with a quantity and Practical approach. The statistical population of this study are members of environmental NGO in mazandaran province. two-step sampling method was used to determine the sample. First, among of 20 NGOs, 19 NGOs were randomly selected, Then, used krejcie and morgan table for Sample size that calculated 301 Sample of 1382 member 19 environmental NGO in mazandaran province. To measure variable used from the standard questionnaire. 301 online questionnaires were answered. data were analized using SPSS and PLS software. Findings: transformational leadership, to 2. 103 t-value and 0. 114 p-value effect in innovative work behavior. transformational leadership to 5. 807 t-value and 0. 376 p-value effect in scouting behavior. scouting behavior to 13. 236t-value and 0. 695 p-value effect in innovative work behavior The findings of this research clearly demonstrate, scouting behavior is mediation of transformational leadership on the effects of innovative work behavior. Results: There is a positive and significant relationship, between transformational leadership, innovative work behavior and scouting behavior. Therefore, suggested that managers with a transformational leadership style, create a good atmosphere for increasing the scouting behavior in organization, and thus, increase the motivation of employees to innovative work behavior.

Background: Today, the rapid growth of the market, the diversity of wants and needs of customers, the need to use creative and innovative approaches such as brand addiction to maintain and increase customer loyalty to repurchase. Objective: The present study seeks to present a creative method and test an innovative model for the development of luxury car repurchase on Kish Island. Method: In order to develop the model and present the hypotheses, library studies and a questionnaire were distributed among the statistical population consisting of 450 luxury car consumers. Simple data sampling was used to collect data and modeling and structural equations (SPSS and Smart pls3) and Sobel test were used to explain the model. Results: The results of this study showed that the innovative and creative approach to brand addiction has a positive effect on the repurchase of luxury products and word of mouth. Brand addiction also has a positive effect on brand personality, brand awareness, brand experience, brand jealousy, brand love. Conclusion: Brand addiction to make a difference does not always lead to negative consequences, but creates an innovative and new perspective as a different behavioral addiction to encourage consumers to repurchase luxury products. So that companies can use this leverage to maintain their customers and position.

Objective: In this study, the model of human resources effectiveness from the perspective of faculty members in the Islamic Azad University of East Azerbaijan has been designed. Method: The mixed research method (qualitative and quantitative) and the paradigmatic approach of the foundation data processing theory have been implemented and implemented in three stages of open, axial and selective coding. According to the conditions of adequacy of sampling and achieving the theoretical saturation of qualitative research, eighteen members of the faculty with academic executive positions were purposefully selected and interviewed. In the quantitative part of the research, the statistical population of the research included the faculty members of the Islamic Azad University and senior executive staff in East Azarbaijan province. The statistical sample of the research was 230 people. In order to collect data, a researcher-made questionnaire based on the findings of the qualitative section was used. Structural equation tests using SmartPLS software were used to analyze the quantitative data. Findings: The results showed that the conceptual model obtained from the qualitative part in the form of components in the form of: providing targeted training, developing human resource competencies, paving the way for creativity and innovation, using appropriate strategies and procedures of knowledge management to improve knowledge absorption and promotion An appropriate form has been developed and has been statistically confirmed. Also, the human resource functions of the university have not been designed in an innovative, transformational and forward-looking manner based on a strategic approach and based on scientific beliefs and principles. Conclusion: The results indicate a positive and significant effect of foundation data approaches and structural equations and path analysis on the formation of a model for designing a model of human resource effectiveness in the university.

The purpose of this study was to investigate the effectiveness of educational logo on increasing the creativity of preschool children. The statistical population of this study included all children aged 5 to 6 years old who were present in one of the preschool centers of Fooladshahr in the 99-98 academic year. The sample size in this study was 30 people (15 people in the experimental group, 15 people in the control group). Sampling method in this study was voluntary and replacement in experimental and control groups was done randomly. Torrance pictorial test was used to measure creativity in the pre-test-post-test. This pictorial test had four components (initiative, expansion, fluidity and flexibility) that the reliability coefficient of each component was 0. 89, 0. 82 / 0. 82 and 0. 82 total test reliability, respectively. The Lego training course was conducted in 6 sessions. Analysis of covariance was used to test the hypotheses. The results showed that Lego education has a positive and significant effect on children's creativity, which includes the components of initiative, thinking development, thinking fluidity and thinking flexibility.

The aim of this study was to determine the effectiveness of inquiry-based teaching method on creativity and achievement motivation among university students. It was a pretest-posttest design with control and experimental groups. The statistical population consisted clinical psychology students of Islamic Azad University Science and Research Branch in Tehran. Based on purposive sampling method, 60 students were selected and assigned to two 30-student control and experimental groups. The dependent variables were measured by Creativity Test of Abedi (1372) and Achievement Motivation Questionnaire of Hermans (1970). The experimental group was taught by inquiry-based teaching method for eight sessions while the control group's teaching approach was a traditional one. At the end of the teaching courses, post-test was performed for both experimental and control groups. The results of multivariate analysis of co variance showed that there was a significant difference in group creativity and achievement motivation between control and experimental situations (P <0. 001). And the inquiry-based teaching method increased creativity and achievement motivation among students. Hence, in order to increase the quality of teaching, it is suggested to invent various techniques for inquiry-based teaching in psychology curriculum.

Background: Evaluating the performance of services provides benefits for organizations that can be achieved through good management in order to create favorable conditions for growth and support efforts to innovate the development of postal services in the country. Objective: The main purpose of the research is to influence the entrepreneurial characteristics of managers on innovative behavior by evaluating the performance of postal services. Method: The research method is applied in terms of data type and applied in terms of purpose. In terms of data collection method, descriptive and in part quantitative survey of all postal company customers who had referred to the post offices of Tehran's 13th district in the first six months of 1398 and random sampling (285 people) were performed. The research tools were made in the quantitative part of the researcher's questionnaire, which was examined by content validity and alpha coefficient. Data analysis was performed with descriptive and inferential statistics including factor analysis and structural equations. Results: The findings showed that the dimension of accuracy and diversity is more important among other dimensions and improves the performance of postal services in Tehran's 13th district. Conclusion: The results, while providing a model that aims to create favorable conditions for growth and support efforts to develop the country's postal services with the benefit of evaluating the performance of services, said that managers' attitude to speed, convenience and customer satisfaction with sensitivity It is less important that it highlights the need to pay attention to it in providing services for the development of postal services in the organization.