Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion

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shojaei nima; HEYDARZADEH KAMBIZ; Ahmad Rousta

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Journal Paper

Paper Information

Journal: ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT) Year:2019 | Volume:9 | Issue:4 Page(s): 147-158

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Title

Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion

Author(s)

shojaei nima | HEYDARZADEH KAMBIZ | Ahmad Rousta | Issue Writer Certificate

Keywords

BrandingQ1

EthicsQ1

Innovation in designQ1

Marketing structureQ1

printed advertisementQ2

Abstract

The customer is the most important capital of each organization and company with a commercial and profitable purpose, so recognizing consumer behavior and patterns of consumer behavior change is very important in this regard. For this reason, this research was designed to identify and evaluate the components that influence the use of print advertising in encouraging consumers and changing consumer attitudes towards the brand. The community in this study consisted of two groups: the first group was all experts and relevant people in the field of Branding and customer purchasing that were used to identify the effective factors in changing consumer attitudes toward brand based on printed ads. The second group consisted of clients of the company, the effects of the identified components were investigated by them, and both groups were investigated in a targeted manner. The results showed that four components of propaganda content message, Marketing structure, coloring and brand name and Innovation in design in this field, and Innovation in design has the most direct and indirect effects in this area, as well as the model designed for fit Is good. According to the obtained results, the designed model and identifiable components are a suitable model for identifying the factors affecting the use of print advertising in encouraging consumers and changing consumer attitudes towards the brand.

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APA: Copy

shojaei, nima, HEYDARZADEH, KAMBIZ, & , Ahmad Rousta. (2019). Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion. ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT), 9(4 ), 147-158. SID. https://sid.ir/paper/396004/en

Vancouver: Copy

shojaei nima, HEYDARZADEH KAMBIZ, Ahmad Rousta. Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion. ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT)[Internet]. 2019;9(4 ):147-158. Available from: https://sid.ir/paper/396004/en

IEEE: Copy

nima shojaei, KAMBIZ HEYDARZADEH, and Ahmad Rousta, “Investigating the Professional Ethics System on Printed Advertising in Consumer and Brand Persuasion,” ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT), vol. 9, no. 4 , pp. 147–158, 2019, [Online]. Available: https://sid.ir/paper/396004/en

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