Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach

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shojaei nima; HEYDARZADEH KAMBIZ; ROUSTA AHMAD

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Paper Information

Journal: ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT) Year:2019 | Volume:9 | Issue:2 Page(s): 207-234

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Information Journal Paper

Title

Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach

Author(s)

shojaei nima | HEYDARZADEH KAMBIZ | ROUSTA AHMAD | Issue Writer Certificate

Keywords

Phenomenology of advertising messageQ1

print advertisingQ1

effective content factorsQ1

brand attitudeQ1

attitude towards advertisingQ1

Abstract

The purpose of this study is to present a model of the effective factors of the content of a printed advertisement message based on the phenomenological approach. In this research, the phenomenological method has been used. In this study, employees of the I-Soda Company were interviewed as interviewees, with an interview with 4 people, theoretical saturation. To confirm the reliability of the study, raw data was presented to compare the construction of the theory with raw data. Audit techniques have also been used and the angle method has been used to assess validity. The results of the extraction of concepts, categories and themes from four interviews with managers and chocolate industry activists have led to identifying the variables (themes) and the components of each variable from the viewpoint of the activists and industry managers. Also, given that all the interviewees are among the activists in the company, they will be more reliant on the results obtained from interviewing the subjects. 9 The determinant component of the content (content) of the message is the following: Advertising attitudes, brand attitudes, Attitudes toward the Manufacturing Industry, Attitudes toward the Market, Attitudes towards Packaging, Attitudes towards Imports, Attitudes towards Exports, Attitudes to Shopping, Attitude towards consumption.

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APA: Copy

shojaei, nima, HEYDARZADEH, KAMBIZ, & ROUSTA, AHMAD. (2019). Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach. ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT), 9(2 ), 207-234. SID. https://sid.ir/paper/368384/en

Vancouver: Copy

shojaei nima, HEYDARZADEH KAMBIZ, ROUSTA AHMAD. Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach. ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT)[Internet]. 2019;9(2 ):207-234. Available from: https://sid.ir/paper/368384/en

IEEE: Copy

nima shojaei, KAMBIZ HEYDARZADEH, and AHMAD ROUSTA, “Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach,” ETHICAL RESEARCH (RESEARCH JOURNAL OF THE ASSOCIATION FOR ISLAMIC THOUGHT), vol. 9, no. 2 , pp. 207–234, 2019, [Online]. Available: https://sid.ir/paper/368384/en

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