Investigating the role of organizational culture indicators in promoting the knowledge management of sports media employees

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khodaparast siavash; Bakhshalipour Vahid; Karimi Pashaki Hossein

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Journal Paper

Paper Information

Journal: CULTURAL-SOCIAL STUDIES OF OLYMPIC Year:2021 | Volume:2 | Issue:5 Page(s): 107-118

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Information Journal Paper

Title

Investigating the role of organizational culture indicators in promoting the knowledge management of sports media employees

Author(s)

khodaparast siavash | Bakhshalipour Vahid | Karimi Pashaki Hossein | Issue Writer Certificate

Keywords

Media

organizational culture

knowledge management

adaptation

participation

Abstract

The purpose of this study was to investigate the role of organizational culture in the knowledge management of Media students in Guilan province. The present study is descriptive and applied. 130 Media personnel in the field of sports in Guilan province have been selected as a sample. Standard questionnaires that face validity and its internal materials are required by relevant experts and university professors are used and descriptive and inferential statistical methods are used using SPSS software version 21. The results showed that there is a significant relationship between organizational culture and knowledge management in employees of sports Media in Guilan province (P˂ 0. 05) that the correlation obtained from organizational culture and knowledge management (r = 0. 78). In my opinion, does this statistical relationship mean that it will be a successful ground in the Media? Using that, the culture of the organization is one of the effective factors in the establishment and successful knowledge management.

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APA: Copy

khodaparast, siavash, Bakhshalipour, Vahid, & Karimi Pashaki, Hossein. (2021). Investigating the role of organizational culture indicators in promoting the knowledge management of sports media employees. CULTURAL-SOCIAL STUDIES OF OLYMPIC, 2(5 ), 107-118. SID. https://sid.ir/paper/401198/en

Vancouver: Copy

khodaparast siavash, Bakhshalipour Vahid, Karimi Pashaki Hossein. Investigating the role of organizational culture indicators in promoting the knowledge management of sports media employees. CULTURAL-SOCIAL STUDIES OF OLYMPIC[Internet]. 2021;2(5 ):107-118. Available from: https://sid.ir/paper/401198/en

IEEE: Copy

siavash khodaparast, Vahid Bakhshalipour, and Hossein Karimi Pashaki, “Investigating the role of organizational culture indicators in promoting the knowledge management of sports media employees,” CULTURAL-SOCIAL STUDIES OF OLYMPIC, vol. 2, no. 5 , pp. 107–118, 2021, [Online]. Available: https://sid.ir/paper/401198/en

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