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Information Journal Paper

Title

To Provide a Model of the Relationship between Environmental Factors and Ethical Marketing and Its Effect on the Performance of Sportswear Producers

Pages

  929-947

Abstract

 The aim of the present study was to provide a model of the relationship between environmental factors and ethical marketing and its effect on the performance of sportswear producers. This study was descriptivecomparative conducted as a field and included two statistical populations. The first population was comprised of the domestic sportswear producers (N=200); all of them were selected as the research sample. The second population was comprised of the Consumers of sportswear. Due to the unknown size of the population, the Cochran's formula was applied and 200 subjects were selected by the convenience random sampling method. Questionnaires were used for data collection. To this end, a researcher-made questionnaire with 34 items and 4 dimensions was used to evaluate environmental factors. In addition, another researcher-made questionnaire comprising of 18 items and 4 dimensions was used to evaluate ethical marketing. A third researcher-made questionnaire comprising of 28 items and 4 dimensions was used to evaluate producers’ performance. The validities of these questionnaires were approved by professors in sport management and marketing. Their reliabilities were evaluated using the Cronbach's alpha. Descriptive and inferential statistics were used for analysis of data while the Smart-PLS software was used to investigate the causal relationships of the variables. Results showed a positive and significant relationship between organizational and personal factors and ethical marketing. Also, there was a positive and significant relationship between ethical marketing and performance in sportswear producers.

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    APA: Copy

    Azizi, Bisotoon, & ALIDOUST GHAHFAROKHI, EBRAHIM. (2021). To Provide a Model of the Relationship between Environmental Factors and Ethical Marketing and Its Effect on the Performance of Sportswear Producers. SPORT MANAGEMENT (HARAKAT), 12(4 ), 929-947. SID. https://sid.ir/paper/402840/en

    Vancouver: Copy

    Azizi Bisotoon, ALIDOUST GHAHFAROKHI EBRAHIM. To Provide a Model of the Relationship between Environmental Factors and Ethical Marketing and Its Effect on the Performance of Sportswear Producers. SPORT MANAGEMENT (HARAKAT)[Internet]. 2021;12(4 ):929-947. Available from: https://sid.ir/paper/402840/en

    IEEE: Copy

    Bisotoon Azizi, and EBRAHIM ALIDOUST GHAHFAROKHI, “To Provide a Model of the Relationship between Environmental Factors and Ethical Marketing and Its Effect on the Performance of Sportswear Producers,” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 4 , pp. 929–947, 2021, [Online]. Available: https://sid.ir/paper/402840/en

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