and Conceptual Metaphors in the News Examining the Correctness or Incorrectness of the Use of Rhetorical Techniques and Conceptual Metaphors in the News

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jelodarian Omid; ESMAEILI ESMAT

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Journal: JOURNAL OF STYLISTIC OF PERSIAN POEM AND PROSE (BAHAR-E-ADAB) Year:2020 | Volume:13 | Issue:4 ( 50) Page(s): 1-25

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Title

and Conceptual Metaphors in the News Examining the Correctness or Incorrectness of the Use of Rhetorical Techniques and Conceptual Metaphors in the News

Author(s)

jelodarian Omid | ESMAEILI ESMAT | Issue Writer Certificate

Keywords

rhetoricQ2

conceptual metaphorQ1

news languageQ1

standard languageQ2

literary languageQ1

Abstract

news language is related to the real part of the language, and the literary language is related to the fictional part of the language. According to some pundits, the use of literary language and rhetorical techniques in the news is against simplicity, a cause of ambiguity in the audience's understanding, deviation from standard language, and thus reduction of the speed of informing. But the reality is that the type of communication with the audience on the radio and Television is indirect, so there's less influence and intimacy, and thus the media fills this void, by using rhetorical techniques alongside meta-language elements such as tone and body language, and so on. This research examines the correctness or incorrectness of the usage of traditional rhetorical techniques and revived rhetoric (conceptual metaphor) in news texts, by descriptive-analytical method. The results of the study show that literary language, like the language of news, has no aim other than influencing the audience and delivering the message in the best way; so it is useful and even necessary to use rhetorical techniques in news texts as long as it does not obscure the text and delay the transmission of meaning. Also, the use of conceptual metaphors in most cases not only doesn’ t create ambiguity in the news and is not a source of deviation from standard language, but also is effective in attracting the audience, having more influence on them and better understanding the message of the news.

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APA: Copy

jelodarian, Omid, & ESMAEILI, ESMAT. (2020). and Conceptual Metaphors in the News Examining the Correctness or Incorrectness of the Use of Rhetorical Techniques and Conceptual Metaphors in the News. JOURNAL OF STYLISTIC OF PERSIAN POEM AND PROSE (BAHAR-E-ADAB), 13(4 ( 50) ), 1-25. SID. https://sid.ir/paper/404278/en

Vancouver: Copy

jelodarian Omid, ESMAEILI ESMAT. and Conceptual Metaphors in the News Examining the Correctness or Incorrectness of the Use of Rhetorical Techniques and Conceptual Metaphors in the News. JOURNAL OF STYLISTIC OF PERSIAN POEM AND PROSE (BAHAR-E-ADAB)[Internet]. 2020;13(4 ( 50) ):1-25. Available from: https://sid.ir/paper/404278/en

IEEE: Copy

Omid jelodarian, and ESMAT ESMAEILI, “and Conceptual Metaphors in the News Examining the Correctness or Incorrectness of the Use of Rhetorical Techniques and Conceptual Metaphors in the News,” JOURNAL OF STYLISTIC OF PERSIAN POEM AND PROSE (BAHAR-E-ADAB), vol. 13, no. 4 ( 50) , pp. 1–25, 2020, [Online]. Available: https://sid.ir/paper/404278/en

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