Sustainable Development in Iran’ s Oil Industry through Environmental Friendly Marketing Activities

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ZARGHAMI SEYED SADEGH; TABRIZIAN BITA; TAHERIKIA FARIZ

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Paper Information

Journal: ENERGY ECONOMICS REVIEW Year:2020 | Volume:16 | Issue:65 Page(s): 137-153

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Title

Sustainable Development in Iran’ s Oil Industry through Environmental Friendly Marketing Activities

Author(s)

ZARGHAMI SEYED SADEGH | TABRIZIAN BITA | TAHERIKIA FARIZ | Issue Writer Certificate

Keywords

oil industryQ2

sustainable developmentQ2

environmental friendly marketingQ1

Abstract

This research investigates the main factors that influence green marketing in Iran‟ s oil industry that can result in sustainable development, based on experts' opinions. The methodology of this research is grounded in theory and adopts a qualitative research approach. We use semi structural deep interviews to collect our data. We analyze the data using three stages of coding: open, axial and selective coding. Our results show that we need to implement green marketing in the energy sector, as soon as possible, in order to protect people‟ s health and the environment. The main factors that affect green marketing include: political, social and economic factors, existing conditions like organization and lack of technical knowledge, energy efficiency, core energy policies, technology, human resources, investment, and culture. We conclude by stating that sustainable development can be promoted through implementing green marketing in the oil industry.

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APA: Copy

ZARGHAMI, SEYED SADEGH, TABRIZIAN, BITA, & TAHERIKIA, FARIZ. (2020). Sustainable Development in Iran’ s Oil Industry through Environmental Friendly Marketing Activities. ENERGY ECONOMICS REVIEW, 16(65 ), 137-153. SID. https://sid.ir/paper/406603/en

Vancouver: Copy

ZARGHAMI SEYED SADEGH, TABRIZIAN BITA, TAHERIKIA FARIZ. Sustainable Development in Iran’ s Oil Industry through Environmental Friendly Marketing Activities. ENERGY ECONOMICS REVIEW[Internet]. 2020;16(65 ):137-153. Available from: https://sid.ir/paper/406603/en

IEEE: Copy

SEYED SADEGH ZARGHAMI, BITA TABRIZIAN, and FARIZ TAHERIKIA, “Sustainable Development in Iran’ s Oil Industry through Environmental Friendly Marketing Activities,” ENERGY ECONOMICS REVIEW, vol. 16, no. 65 , pp. 137–153, 2020, [Online]. Available: https://sid.ir/paper/406603/en

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