Relationship between Service Quality (Based on QUESC Model) and Satisfaction and Future Intention Students in Extracurricular Sport Activities in Azad University of Hamedan

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kalhori p.; AKBARI YAZDI H.

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Journal: SPORT MANAGEMENT REVIEW Year:2019 | Volume:11 | Issue:53 Page(s): 181-198

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Information Journal Paper

Title

Relationship between Service Quality (Based on QUESC Model) and Satisfaction and Future Intention Students in Extracurricular Sport Activities in Azad University of Hamedan

Author(s)

kalhori p. | AKBARI YAZDI H. | Issue Writer Certificate

Keywords

Service QualityQ1

SatisfactionQ1

Future IntentionQ1

Extracurricular Sport ActivitiesQ1

QUESC ModelQ1

Abstract

Now days attention to the customer needs and respond to their demands in sports places through improved Service Quality and Satisfaction is so important. Present study has been conducted to aim determination of the relationship between Service Quality (based on QUESC Model) and Satisfaction and Future Intention students in Extracurricular Sport Activities in Azad University of Hamedan. This study is descriptive and kind of correlation. The statistical population of this study included the user students of Extracurricular Sport Activities programs at Azad University of Hamadan. According to Cochran formula 384 people were selected as the research sample. To measure of Service Quality (QUESC) questionnaire was used to measure of customer Satisfaction, customer Satisfaction questionnaire (OCS) was used and to measure of Future Intention participation, future behavior questionnaire was used. Research data were analyzed by using descriptive and inferential statistics such as Spearman, regression, Wilcoxon and Friedman. The results of this study indicated that there is a positive correlation between Service Quality and Satisfaction and Future Intention. Other results indicated that 7. 5% of variations variance in Satisfaction through Service Quality and 22% of variations variance Future Intention through Service Quality can be explain. According to the results of the research, recommend to pay special attention to the Service Quality in sports clubs, in order to increase Service Quality, get more Satisfaction and Future Intention.

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APA: Copy

kalhori, p., & AKBARI YAZDI, H.. (2019). Relationship between Service Quality (Based on QUESC Model) and Satisfaction and Future Intention Students in Extracurricular Sport Activities in Azad University of Hamedan. SPORT MANAGEMENT REVIEW, 11(53 ), 181-198. SID. https://sid.ir/paper/406998/en

Vancouver: Copy

kalhori p., AKBARI YAZDI H.. Relationship between Service Quality (Based on QUESC Model) and Satisfaction and Future Intention Students in Extracurricular Sport Activities in Azad University of Hamedan. SPORT MANAGEMENT REVIEW[Internet]. 2019;11(53 ):181-198. Available from: https://sid.ir/paper/406998/en

IEEE: Copy

p. kalhori, and H. AKBARI YAZDI, “Relationship between Service Quality (Based on QUESC Model) and Satisfaction and Future Intention Students in Extracurricular Sport Activities in Azad University of Hamedan,” SPORT MANAGEMENT REVIEW, vol. 11, no. 53 , pp. 181–198, 2019, [Online]. Available: https://sid.ir/paper/406998/en

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