Designing a Model and Ranking the Strategic Factors of Sport Facilities Marketing in Iran Northwest Region

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Imanpour Ghazijahani Ali; SEYED AMERI MIR HASAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2019 | Volume:7 | Issue:26 Page(s): 55-64

Download Full-Text

Persian Verion

View:

854

Download:

Cites:

Information Journal Paper

Title

Designing a Model and Ranking the Strategic Factors of Sport Facilities Marketing in Iran Northwest Region

Author(s)

Imanpour Ghazijahani Ali | SEYED AMERI MIR HASAN | Issue Writer Certificate

Keywords

Marketing

model

ranking

sport facilities

strategy

Abstract

The current study aimed at ranking Marketing factors and designing a strategic Marketing model for northwest sport facilities. This study was a kind of application with causal methodology. The questionnaire of Seifpanahi Shabani (2013) was used to collect data. The statistical population consisted of all managers and staff of sport facilities such as halls, sport complexes, stadiums… of west Azerbaijan, east Azerbaijan, and Ardabil cities. 350 participants were selected as the sample by Morgan table using stratified random sampling method. The collected data were analyzed by structural equation modeling and the factors influencing the strategy of sport facilities Marketing were ranked by TOPSIS. In order to assess the goodness of fit of the model of sport facilities Marketing strategy, Amos Graphics software was used and goodness of fit indexes were studied. Considering the challenges and variations, only those companies and organizations with very strong Marketing viewpoints can be successful in future. To achieve such a Marketing, factors such as management, environment, strategy, target market segmentation and conditions must be considered as the influencing factors.

Cites

No record.

References

No record.

Cite

APA: Copy

Imanpour Ghazijahani, Ali, & SEYED AMERI, MIR HASAN. (2019). Designing a Model and Ranking the Strategic Factors of Sport Facilities Marketing in Iran Northwest Region. NEW TRENDS IN SPORT MANAGEMENT, 7(26 ), 55-64. SID. https://sid.ir/paper/407037/en

Vancouver: Copy

Imanpour Ghazijahani Ali, SEYED AMERI MIR HASAN. Designing a Model and Ranking the Strategic Factors of Sport Facilities Marketing in Iran Northwest Region. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2019;7(26 ):55-64. Available from: https://sid.ir/paper/407037/en

IEEE: Copy

Ali Imanpour Ghazijahani, and MIR HASAN SEYED AMERI, “Designing a Model and Ranking the Strategic Factors of Sport Facilities Marketing in Iran Northwest Region,” NEW TRENDS IN SPORT MANAGEMENT, vol. 7, no. 26 , pp. 55–64, 2019, [Online]. Available: https://sid.ir/paper/407037/en

Related Journal Papers