Study of the Effectivenessof Human Brand on Sport in Ardabil Province (Case Study: Ali Daei and Hossein Rezazadeh)

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Imanzadeh Masoud; MOHARRAMZADEH MEHRDAD; Pashaie Mahdi

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Journal Paper

Paper Information

Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2019 | Volume:7 | Issue:4 (16) Page(s): 157-169

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Information Journal Paper

Title

Study of the Effectivenessof Human Brand on Sport in Ardabil Province (Case Study: Ali Daei and Hossein Rezazadeh)

Author(s)

Imanzadeh Masoud | MOHARRAMZADEH MEHRDAD | Pashaie Mahdi | Issue Writer Certificate

Keywords

BrandQ1

EffectivenessQ1

Ali DaeiQ2

Hossein RezazadehQ1

Abstract

Objective: The purpose of present study was investigation of Effectiveness of human Brand of Ali Daei and Hossein Rezazadeh in Ardebil province. Methodology: Statistical Community of study included all entire of coaches, athletes, and referees that had sport insurance in Ardabil Province (N=25000), and statistical sample based on Morgan table were considered 375 person randomly. Data were collected with sport human Brand researcher made questionnaire that evaluates amount of Effectiveness of of human Brand of Ali Daei and Hossein Rezazadeh with 25 questions and 5 subscales include cultural, social, economical, political, and sport domains. Internal consistency of questionnaire were analysed with alpha cronbach 0. 88. Data were analysed with one sample kolmogorov smirnov, Wilcoxon, and Friedman tests in significant lower than 0. 05. Results: Results showed that there were significant differences between dimensions of Effectiveness of Ali Daei human Brand, and they were respectively included sport, cultural, social, political and economical Effectiveness. Also results showed that there were significant differences between dimensions of Effectiveness of Hossein Rezazadeh human Brand, and they were respectively included sport, cultural, political, economical, social, and Effectiveness Finaly results showed that Ali Daei were more Effectiveness than Hossein Rezazasdeh in whole dimensions of Brand Effectiveness. Conclusion: In whole results supported the notion that Ali Daei and Hossein Rezazadeh were more effective in sport and cultural dimension, and Ali Daei human Brand was better.

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APA: Copy

MOHARRAMZADEH, MEHRDAD, Imanzadeh, Masoud, & Pashaie, Mahdi. (2019). Study of the Effectivenessof Human Brand on Sport in Ardabil Province (Case Study: Ali Daei and Hossein Rezazadeh). SPORT MANAGEMENT AND DEVELOPMENT, 7(4 (16) ), 157-169. SID. https://sid.ir/paper/407439/en

Vancouver: Copy

MOHARRAMZADEH MEHRDAD, Imanzadeh Masoud, Pashaie Mahdi. Study of the Effectivenessof Human Brand on Sport in Ardabil Province (Case Study: Ali Daei and Hossein Rezazadeh). SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2019;7(4 (16) ):157-169. Available from: https://sid.ir/paper/407439/en

IEEE: Copy

MEHRDAD MOHARRAMZADEH, Masoud Imanzadeh, and Mahdi Pashaie, “Study of the Effectivenessof Human Brand on Sport in Ardabil Province (Case Study: Ali Daei and Hossein Rezazadeh),” SPORT MANAGEMENT AND DEVELOPMENT, vol. 7, no. 4 (16) , pp. 157–169, 2019, [Online]. Available: https://sid.ir/paper/407439/en

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