Design and explain the pattern of online shopping improvement based on the Customer decision-making process

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KIARAZM AMENE; Forozandeh Dehkord Lotfolah; Mahmoudi Maymand Mohammad; HOSSEINI MIRZA HASSAN

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Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2020 | Volume:12 | Issue:23 Page(s): 277-308

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Title

Design and explain the pattern of online shopping improvement based on the Customer decision-making process

Author(s)

KIARAZM AMENE | Forozandeh Dehkord Lotfolah | Mahmoudi Maymand Mohammad | HOSSEINI MIRZA HASSAN | Issue Writer Certificate

Keywords

Customer decision-making processQ1

Electronic businessQ2

online shopping improvementQ1

Abstract

The ultimate goal of marketing is to meet the needs and demands of customers in a better way than competitors. The ability to understand how customers and consumers behave and how they make their decisions is a prerequisite for successful marketing goals. This study is done to identify affecting factors on the improvement of online shopping with respect to the Customer decision-making process. For this purpose, the library method and literature review are used to identify the factors influencing improvement online shopping. In the next step, using semi-structured interview with experts and performing qualitative content analysis method to classify and localize identified variables and indicators. Then the one sample t-test used to finalize the identified indicators. The result of the research shows that the obtained model includes factors: Channel Quality (task value, emotional value, social value, and perceived risk), Website Quality (security, information content, system performance, visual effects, and innovation), Product Features (price and variety), Advertising (WOM and environmental advertising), Transaction Quality (trust, accountability, and customization), and Customer Satisfaction; which are effective in improving online shopping.

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APA: Copy

KIARAZM, AMENE, Forozandeh Dehkord, Lotfolah, Mahmoudi Maymand, Mohammad, & HOSSEINI, MIRZA HASSAN. (2020). Design and explain the pattern of online shopping improvement based on the Customer decision-making process. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 12(23 ), 277-308. SID. https://sid.ir/paper/408204/en

Vancouver: Copy

KIARAZM AMENE, Forozandeh Dehkord Lotfolah, Mahmoudi Maymand Mohammad, HOSSEINI MIRZA HASSAN. Design and explain the pattern of online shopping improvement based on the Customer decision-making process. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2020;12(23 ):277-308. Available from: https://sid.ir/paper/408204/en

IEEE: Copy

AMENE KIARAZM, Lotfolah Forozandeh Dehkord, Mohammad Mahmoudi Maymand, and MIRZA HASSAN HOSSEINI, “Design and explain the pattern of online shopping improvement based on the Customer decision-making process,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 12, no. 23 , pp. 277–308, 2020, [Online]. Available: https://sid.ir/paper/408204/en

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