The Effect of the Consumer's Attitude Toward Foreign Products in General on the Willingness to Buy Iranian Products

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SHEIKHEPOOR ZANYAR; MOSHABAKI ASGHAR; KHODADAD HOSSEINI SEYYED HAMID; Mansouri Moayad Fereshteh

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Paper Information

Journal: COMMERCIAL SURVEYS Year:2020 | Volume:18 | Issue:102 Page(s): 9-24

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Title

The Effect of the Consumer's Attitude Toward Foreign Products in General on the Willingness to Buy Iranian Products

Author(s)

SHEIKHEPOOR ZANYAR | MOSHABAKI ASGHAR | KHODADAD HOSSEINI SEYYED HAMID | Mansouri Moayad Fereshteh | Issue Writer Certificate

Keywords

EthnocentrismQ1

XenocentrismQ1

CosmopolitanismQ1

InternationalismQ1

Willingness to Bbuy Local ProductsQ1

Abstract

Therefore, the purpose of this study is examine the effect of consumer attitudes towards foreign products in general on willingness to buy Iranian products. The present study is applied in terms of purpose and descriptive survey in terms of data collection. The statistical population consists of Halal drinking consumers in the Iranian market. Among this population, 333 people who were randomly selected responded to the electronic questionnaire. The data is analyzed using structural equation modeling and using SmartPlus software. The results showe that Ethnocentrism of consimers has a positive and significant effect on the attitude and perception of consumers toward Iranian products. Also, Xenocentrism has a negative and significant effect on the attitude and perception of consumers toward Iranian products. The attitude and perception of consumers toward Iranian products has a positive and significant impact on Iranian products judgment and Iranian products judgment has a significant and positive impact on willingness to buy Iranian products. Among the hypotheses of the researchers, two hypotheses are rejected and Cosmopolitanism and Internationalism does not affect the attitude toward Iranian products.

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APA: Copy

SHEIKHEPOOR, ZANYAR, MOSHABAKI, ASGHAR, KHODADAD HOSSEINI, SEYYED HAMID, & Mansouri Moayad, Fereshteh. (2020). The Effect of the Consumer's Attitude Toward Foreign Products in General on the Willingness to Buy Iranian Products. COMMERCIAL SURVEYS, 18(102 ), 9-24. SID. https://sid.ir/paper/408724/en

Vancouver: Copy

SHEIKHEPOOR ZANYAR, MOSHABAKI ASGHAR, KHODADAD HOSSEINI SEYYED HAMID, Mansouri Moayad Fereshteh. The Effect of the Consumer's Attitude Toward Foreign Products in General on the Willingness to Buy Iranian Products. COMMERCIAL SURVEYS[Internet]. 2020;18(102 ):9-24. Available from: https://sid.ir/paper/408724/en

IEEE: Copy

ZANYAR SHEIKHEPOOR, ASGHAR MOSHABAKI, SEYYED HAMID KHODADAD HOSSEINI, and Fereshteh Mansouri Moayad, “The Effect of the Consumer's Attitude Toward Foreign Products in General on the Willingness to Buy Iranian Products,” COMMERCIAL SURVEYS, vol. 18, no. 102 , pp. 9–24, 2020, [Online]. Available: https://sid.ir/paper/408724/en

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