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Information Journal Paper

Title

Investigating the components affecting customer experience in Khorasan Razavi Telecommunication Company

Pages

  173-187

Abstract

 The Customer experience encompasses all aspects of a company's partnership: excellence in support services, promotion, packaging, product and service features, ease of use and adaptability. Customer experience the consumer's internal and personal reaction to any direct or indirect interaction when using a business. The purpose of this study was to measure Customer experience in Khorasan Razavi Telecommunication Company. In this study 384 customers of Telecommunication Company in Mashhad city participated, which was done during the first 3 months of year 1398. The research tool was a questionnaire and partial least squares analysis was used to analyze and test the research hypotheses. The results of the research hypotheses showed that Brand Image, service, network and customer support, billing, shop and self-service influenced the Customer experience.

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    APA: Copy

    ZARE, JAVAD, & Mokhtari, Hamed. (2021). Investigating the components affecting customer experience in Khorasan Razavi Telecommunication Company. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 12(46 ), 173-187. SID. https://sid.ir/paper/410014/en

    Vancouver: Copy

    ZARE JAVAD, Mokhtari Hamed. Investigating the components affecting customer experience in Khorasan Razavi Telecommunication Company. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2021;12(46 ):173-187. Available from: https://sid.ir/paper/410014/en

    IEEE: Copy

    JAVAD ZARE, and Hamed Mokhtari, “Investigating the components affecting customer experience in Khorasan Razavi Telecommunication Company,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 12, no. 46 , pp. 173–187, 2021, [Online]. Available: https://sid.ir/paper/410014/en

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