Explaining Media Strategies for Managing Social Perceptions in Media Wars in 2018

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Yousefi Ramandi Rasoul

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Journal Paper

Paper Information

Journal: Culture-Communication Studies Year:2021 | Volume:22 | Issue:54 (86) Page(s): 47-74

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Information Journal Paper

Title

Explaining Media Strategies for Managing Social Perceptions in Media Wars in 2018

Author(s)

Yousefi Ramandi Rasoul | Issue Writer Certificate

Keywords

Social Perception ManagementQ1

Media WarfareQ1

Guiding public opinionQ1

Abstract

Understanding how people perceive and manage is the most important mission of any media. This issue is important in the media environment of the Islamic Republic of Iran, which is in the media war, and the Iranian leader in 2018 introduced the media war as an introduction to the economic war. Identification of the strategies of each medium requires regular observation or access to their upstream documents. The flaw of this method is that the effectiveness of each strategy is not determined and, sometimes, the techniques employed in the strategies would be ambiguous. In this research, it was attempted to identify strategies that are effective in Guiding public opinion by focusing on the target community of the media. So, firstly, 1250 people from the city of Tehran were interviewed and then using logistic regression and correlation test, the public opinion that was formed by satellite, social networks, national television and news sites, were explained.

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APA: Copy

Yousefi Ramandi, Rasoul. (2021). Explaining Media Strategies for Managing Social Perceptions in Media Wars in 2018. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 22(54 (86) ), 47-74. SID. https://sid.ir/paper/415163/en

Vancouver: Copy

Yousefi Ramandi Rasoul. Explaining Media Strategies for Managing Social Perceptions in Media Wars in 2018. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2021;22(54 (86) ):47-74. Available from: https://sid.ir/paper/415163/en

IEEE: Copy

Rasoul Yousefi Ramandi, “Explaining Media Strategies for Managing Social Perceptions in Media Wars in 2018,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 22, no. 54 (86) , pp. 47–74, 2021, [Online]. Available: https://sid.ir/paper/415163/en

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