THE INFLUENCE OF ELECTRONIC MARKETING ON EXPORT PERFORMANCE: EXEMPLARY EXPORTERS OF INDUSTRIAL SECTOR SELECTED DURING 2000-2005

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HOSSEINI S.M.; GHAZIZADEH M.; ABBASI ESFANGANI H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: DANESHVAR RAFTAR Year:2009 | Volume:15 | Issue:32 (SPECIAL EDITION ON MANAGMENT 11) Page(s): 125-141

Download Full-Text

Persian Verion

View:

5,057

Download:

Cites:

Information Journal Paper

Title

THE INFLUENCE OF ELECTRONIC MARKETING ON EXPORT PERFORMANCE: EXEMPLARY EXPORTERS OF INDUSTRIAL SECTOR SELECTED DURING 2000-2005

Author(s)

HOSSEINI S.M. | GHAZIZADEH M. | ABBASI ESFANGANI H. | Issue Writer Certificate

Keywords

E-MARKETINGQ3

EXPORT PERFORMANCEQ3

INTERNET MARKETINGQ3

EXEMPLARY EXPORTERSQ3

Abstract

Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-MARKETING is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global markets. Whereas, there are some problems in export and in international markets related to marketing issues. It seems that the use of internet in different marketing activities can influence the results of companies' activities in the export. Therefore, this research was aimed to respond to this question: Is there any relation between use of internet in marketing activities and EXPORT PERFORMANCE?, By presentation of conceptual model, this relation was tested for E-MARKETING and EXPORT PERFORMANCE in the exemplary exporter companies. The results of investigation indicated that there is positive relation between use of internet in marketing activities and company's activities in export markets. Positive and significant relation were observed for the triple dimensions of E-MARKETING; that is, the use of internet in marketing activities related to the customers, distribution canals and marketing researches for EXPORT PERFORMANCE. Therefore, export growth and profitability of export entrance to new markets, improvement of market's share and building positive view about company's products, services and brand were confirmed in the international marketing.

Cites

No record.

References

No record.

Cite

APA: Copy

HOSSEINI, S.M., GHAZIZADEH, M., & ABBASI ESFANGANI, H.. (2009). THE INFLUENCE OF ELECTRONIC MARKETING ON EXPORT PERFORMANCE: EXEMPLARY EXPORTERS OF INDUSTRIAL SECTOR SELECTED DURING 2000-2005. DANESHVAR RAFTAR, 15(32 (SPECIAL EDITION ON MANAGMENT 11)), 125-141. SID. https://sid.ir/paper/46339/en

Vancouver: Copy

HOSSEINI S.M., GHAZIZADEH M., ABBASI ESFANGANI H.. THE INFLUENCE OF ELECTRONIC MARKETING ON EXPORT PERFORMANCE: EXEMPLARY EXPORTERS OF INDUSTRIAL SECTOR SELECTED DURING 2000-2005. DANESHVAR RAFTAR[Internet]. 2009;15(32 (SPECIAL EDITION ON MANAGMENT 11)):125-141. Available from: https://sid.ir/paper/46339/en

IEEE: Copy

S.M. HOSSEINI, M. GHAZIZADEH, and H. ABBASI ESFANGANI, “THE INFLUENCE OF ELECTRONIC MARKETING ON EXPORT PERFORMANCE: EXEMPLARY EXPORTERS OF INDUSTRIAL SECTOR SELECTED DURING 2000-2005,” DANESHVAR RAFTAR, vol. 15, no. 32 (SPECIAL EDITION ON MANAGMENT 11), pp. 125–141, 2009, [Online]. Available: https://sid.ir/paper/46339/en

Related Journal Papers