A COMPARATIVE STUDY ON THE INFLUENCING FACTORS DOMINATING THE CUSTOMERS’ STATE/PRIVATE BANK CHOICE

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

SAFARI S.; GHAZIZADEH M.; NIAZI M.R.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: DANESHVAR RAFTAR Year:2010 | Volume:16 | Issue:38 (SPECIAL EDITION ON MANAGEMENT AND ACHIEVEMENT) Page(s): 121-130

Download Full-Text

Persian Verion

View:

3,054

Download:

Cites:

Information Journal Paper

Title

A COMPARATIVE STUDY ON THE INFLUENCING FACTORS DOMINATING THE CUSTOMERS’ STATE/PRIVATE BANK CHOICE

Author(s)

SAFARI S. | GHAZIZADEH M. | NIAZI M.R. | Issue Writer Certificate

Keywords

CUSTOMER PREFERENCEQ3

BANK CHOICEQ3

TECHNOLOGICAL FACTORSQ3

FINANCIAL FACILITIESQ3

BEHAVIORAL AND ATTITUDINAL FACTORS PHYSICAL FACTORSQ3

RANKING OF THE FACTORSQ3

Abstract

The state banks have not succeeded in marketing and attracting customers. The have not been able to draw considerable financial resources. Furthermore, the resources provided have been not at a satisfactory form a qualitative as well as quantitative point of view. The major responsible factor for these problems lays in the banks having a state ownership. Being a service-provider and taking the government policies such as must-pay loans into operation are clearly mentioned in the banks’ statutes. The Central Bank also treats the commercial and professional banks as its branches. There exist a heavy and forceful restricting laws and regulations. Human resources, technology improvement, contracts and many other issues also are not under the banks control. It is of much importance for the banks to identify the influencing factors that impact the clients’ BANK CHOICE, as many state banks are getting privatized shortly. The research intends to identify and to rank the influencing factors dominating the clients’ BANK CHOICE and then propose some measures to the banking system. Findings indicate that the getting more interest has been the most responsible factor in the choices where private banks had been picked up, and having a quicker access to branches as the most important factor for those who had selected state banks as their choice, with the looking to be the least important factor in their decision. The pattern of the ranking shows the behavioral and attitudinal factors, technology, financial and physical facilities, in the mentioned order have had the highest impact on the clients’ choice for private banks. For the state banks the priority has been given to the behavioral and attitudinal factors, technology, physical and FINANCIAL FACILITIES. So the behavioral and attitudinal factors in terms of dominating the customers’ choice play the most important role in both state as well as private banks.

Cites

INVESTIGATING THE EFFECT OF CUSTOMER SERVICE QUALITY AND CUSTOMER’S KNOWLEDGE OF THE BANK ON CUSTOMER LOYALTY (WITH AN EMPHASIS ON SUBJECTIVE IMAGE, CUSTOMER RELATIONSHIP QUALITY AND SATISFACTION AS MEDIATOR VARIABLES)

References

نقش اعمال مدیریت موثر بازاریابی بانک ها در جذب و حفظ مشتری

Cite

APA: Copy

SAFARI, S., GHAZIZADEH, M., & NIAZI, M.R.. (2010). A COMPARATIVE STUDY ON THE INFLUENCING FACTORS DOMINATING THE CUSTOMERS’ STATE/PRIVATE BANK CHOICE. DANESHVAR RAFTAR, 16(38 (SPECIAL EDITION ON MANAGEMENT AND ACHIEVEMENT)), 121-130. SID. https://sid.ir/paper/46360/en

Vancouver: Copy

SAFARI S., GHAZIZADEH M., NIAZI M.R.. A COMPARATIVE STUDY ON THE INFLUENCING FACTORS DOMINATING THE CUSTOMERS’ STATE/PRIVATE BANK CHOICE. DANESHVAR RAFTAR[Internet]. 2010;16(38 (SPECIAL EDITION ON MANAGEMENT AND ACHIEVEMENT)):121-130. Available from: https://sid.ir/paper/46360/en

IEEE: Copy

S. SAFARI, M. GHAZIZADEH, and M.R. NIAZI, “A COMPARATIVE STUDY ON THE INFLUENCING FACTORS DOMINATING THE CUSTOMERS’ STATE/PRIVATE BANK CHOICE,” DANESHVAR RAFTAR, vol. 16, no. 38 (SPECIAL EDITION ON MANAGEMENT AND ACHIEVEMENT), pp. 121–130, 2010, [Online]. Available: https://sid.ir/paper/46360/en

Related Journal Papers