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Information Journal Paper

Title

THE ROLE OF MEDIA IN THE ECONOMIC JIHAD OF ATHLETIC

Pages

  13-20

Abstract

 The present study aimed at explaining the role of media as an effective tool in ECONOMIC JIHAD based on eight strategies selected for athletic sport. 75 comments of 104 cases involved in the federations chose based on Cohen table were collected. the instrument of researcher made questionnaire with 56 questions is by Delphi. Validity in formal way and reliability with Cronbach's Alpha test 0.87 approved. Friedman test for priorities role of each seven media in eight strategies and to determine the role of media in each of the eight strategies for developing sports champions., Kruskal-Wallis test was used.According to findings of research written media role in the developing women's sports and modern visual media (internet and ....) has the greatest role in the marketing scientific development of sport science, hosting international competitions and attracting foreign investment. Most visual media had the great role in the meritocracy expertise, attracting internal investment privatization. On the other hand, most media play the great role in attracting foreign investment and hosting international competitions, sports marketing, respectively.

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    Cite

    APA: Copy

    ZOHRABI, FATEMEH, SABONCHI, REZA, & RAHAM, MAHDIEH. (2012). THE ROLE OF MEDIA IN THE ECONOMIC JIHAD OF ATHLETIC. JOURNAL OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IN SPORT (JMOBS), 1(1), 13-20. SID. https://sid.ir/paper/246953/en

    Vancouver: Copy

    ZOHRABI FATEMEH, SABONCHI REZA, RAHAM MAHDIEH. THE ROLE OF MEDIA IN THE ECONOMIC JIHAD OF ATHLETIC. JOURNAL OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IN SPORT (JMOBS)[Internet]. 2012;1(1):13-20. Available from: https://sid.ir/paper/246953/en

    IEEE: Copy

    FATEMEH ZOHRABI, REZA SABONCHI, and MAHDIEH RAHAM, “THE ROLE OF MEDIA IN THE ECONOMIC JIHAD OF ATHLETIC,” JOURNAL OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR IN SPORT (JMOBS), vol. 1, no. 1, pp. 13–20, 2012, [Online]. Available: https://sid.ir/paper/246953/en

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