THE IMPACTS OF CUSTOMER EXPERIENCE AND KNOWLEDGE ON E-TRUST

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LATIFI FARIBA; MOEMEN KASHANI NOSHIN

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Journal: Iranian Journal of Trade Studies Year:2010 | Volume:14 | Issue:55 Page(s): 235-267

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Information Journal Paper

Title

THE IMPACTS OF CUSTOMER EXPERIENCE AND KNOWLEDGE ON E-TRUST

Author(s)

LATIFI FARIBA | MOEMEN KASHANI NOSHIN | Issue Writer Certificate

Keywords

E-COMMERCEQ2

ONLINETRUSTQ3

E-TRUSTQ2

ELECTRONIC TRUSTQ3

B2CQ3

Abstract

Success of an e-business rests on many factors. One of the important contributors is trust. Online trust is one of the key obstacles to vendors succeeding on the internet medium; a lack of trust is likely to discourage online consumers from participating in E-COMMERCE. Thus, building trust among customers is one of the challenging issues for on-line service providers. On the other hand, trust, itself is influenced by many factors. This study elaborates on the importance of customer trust in ecommerce.Among the factors affecting E-TRUST, this study focuses on two factors: "internet shopping experience" and "level of customer knowledge of information usage and security mechanisms". An experimental study has been conduced in the Iranian e-market. Findings of the study confirm the impacts of both of the above factors on the level of Iranian e-customers trust.

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APA: Copy

LATIFI, FARIBA, & MOEMEN KASHANI, NOSHIN. (2010). THE IMPACTS OF CUSTOMER EXPERIENCE AND KNOWLEDGE ON E-TRUST. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 14(55), 235-267. SID. https://sid.ir/paper/7147/en

Vancouver: Copy

LATIFI FARIBA, MOEMEN KASHANI NOSHIN. THE IMPACTS OF CUSTOMER EXPERIENCE AND KNOWLEDGE ON E-TRUST. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2010;14(55):235-267. Available from: https://sid.ir/paper/7147/en

IEEE: Copy

FARIBA LATIFI, and NOSHIN MOEMEN KASHANI, “THE IMPACTS OF CUSTOMER EXPERIENCE AND KNOWLEDGE ON E-TRUST,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 14, no. 55, pp. 235–267, 2010, [Online]. Available: https://sid.ir/paper/7147/en

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