DESIGNING THE CONSUMER BEHAVIOR PATTERN IN THE INTERNET MARKETS FOR SELECTING THE MARKETING STRATEGY: IRAN HOME APPLIANCES INDUSTRY

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SEYED JAVADEIN SEYED REZA; DIVANDARI ALI; ESFIDANI MOHAMAD RAHIM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Iranian Journal of Trade Studies Year:2014 | Volume:18 | Issue:69 Page(s): 159-182

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Title

DESIGNING THE CONSUMER BEHAVIOR PATTERN IN THE INTERNET MARKETS FOR SELECTING THE MARKETING STRATEGY: IRAN HOME APPLIANCES INDUSTRY

Author(s)

SEYED JAVADEIN SEYED REZA | DIVANDARI ALI | ESFIDANI MOHAMAD RAHIM | Issue Writer Certificate

Keywords

INTERNET MARKETING STRATEGYQ2

CONSUMER BEHAVIORQ2

HOME APPLIANCES INDUSTRYQ2

Abstract

Iran home appliances producers are challenged by many foreign competitors. These companies can employ information and communication technology for improvement of the competitiveness. So in this paper, the identification of internet marketing strategies and the CONSUMER BEHAVIOR have been analyzed by grounded theory. The research shows that, INTERNET MARKETING STRATEGY (IMS) can be classified into three kinds of different strategies: Transactional, interactive and intelligent. And the behavior of the Iranian home appliances could be described in three styles: Rational shoppers, feeling shoppers and intelligent shoppers

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APA: Copy

SEYED JAVADEIN, SEYED REZA, DIVANDARI, ALI, & ESFIDANI, MOHAMAD RAHIM. (2014). DESIGNING THE CONSUMER BEHAVIOR PATTERN IN THE INTERNET MARKETS FOR SELECTING THE MARKETING STRATEGY: IRAN HOME APPLIANCES INDUSTRY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 18(69), 159-182. SID. https://sid.ir/paper/7186/en

Vancouver: Copy

SEYED JAVADEIN SEYED REZA, DIVANDARI ALI, ESFIDANI MOHAMAD RAHIM. DESIGNING THE CONSUMER BEHAVIOR PATTERN IN THE INTERNET MARKETS FOR SELECTING THE MARKETING STRATEGY: IRAN HOME APPLIANCES INDUSTRY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2014;18(69):159-182. Available from: https://sid.ir/paper/7186/en

IEEE: Copy

SEYED REZA SEYED JAVADEIN, ALI DIVANDARI, and MOHAMAD RAHIM ESFIDANI, “DESIGNING THE CONSUMER BEHAVIOR PATTERN IN THE INTERNET MARKETS FOR SELECTING THE MARKETING STRATEGY: IRAN HOME APPLIANCES INDUSTRY,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 18, no. 69, pp. 159–182, 2014, [Online]. Available: https://sid.ir/paper/7186/en

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