DESIGNING A NEURAL NETWORK FOR SELECTING THE INTERNET MARKETING STRATEGY

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SEYED JAVADEIN SEYED REZA; ESFIDANI MOHAMMAD RAHIM; ESFIDANI HAMID

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Journal: business managment perspective Year:2011 | Volume:10 | Issue:5 (38) Page(s): 111-125

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Title

DESIGNING A NEURAL NETWORK FOR SELECTING THE INTERNET MARKETING STRATEGY

Author(s)

SEYED JAVADEIN SEYED REZA | ESFIDANI MOHAMMAD RAHIM | ESFIDANI HAMID | Issue Writer Certificate

Keywords

INTERNET MARKETING STRATEGYQ2

CONSUMER BEHAVIORQ2

NEURAL NETWORKQ2

GROUNDED THEORYQ2

Abstract

With regard to the competition pressure in the home appliance industry, ICT is a new market opportunity that can help the companies for improving their competitiveness. Competition in the internet markets needs marketing strategies to satisfy the consumer needs. In this paper, first of all, a typology of INTERNET MARKETING STRATEGY (Transactional marketing strategy, relational marketing Strategy and Intelligent marketing strategy) and a typology of CONSUMER BEHAVIOR (Rational buyers, feeling Buyers and intelligent buyers) have been developed through GROUNDED THEORY. The relationship between CONSUMER BEHAVIOR and Internet marketing strategies was examined by NEURAL NETWORKs. The NEURAL NETWORK can be developed as a marketing decision support system in the future studies.

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APA: Copy

SEYED JAVADEIN, SEYED REZA, ESFIDANI, MOHAMMAD RAHIM, & ESFIDANI, HAMID. (2011). DESIGNING A NEURAL NETWORK FOR SELECTING THE INTERNET MARKETING STRATEGY. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 10(5 (38)), 111-125. SID. https://sid.ir/paper/115618/en

Vancouver: Copy

SEYED JAVADEIN SEYED REZA, ESFIDANI MOHAMMAD RAHIM, ESFIDANI HAMID. DESIGNING A NEURAL NETWORK FOR SELECTING THE INTERNET MARKETING STRATEGY. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2011;10(5 (38)):111-125. Available from: https://sid.ir/paper/115618/en

IEEE: Copy

SEYED REZA SEYED JAVADEIN, MOHAMMAD RAHIM ESFIDANI, and HAMID ESFIDANI, “DESIGNING A NEURAL NETWORK FOR SELECTING THE INTERNET MARKETING STRATEGY,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 10, no. 5 (38), pp. 111–125, 2011, [Online]. Available: https://sid.ir/paper/115618/en

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