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Information Journal Paper

Title

Investigating the Effective Factors on Loyalty and Length of Stay of Tourists at Hotels (A Case Study of Five-star Hotels in Mashhad)

Pages

  59-63

Abstract

 1. Introduction Loyalty is a substantially important concept in the Hotel industry, because the majority of sectors in this industry have reached saturation (Bowen & Shoemaker, 2003); and given the expansion of global market competitions, many Hotels are now facing numerous challenges in retaining their customers (Ganesh, Arnold, & Reynolds, 2000). In this regard, leading the customer loyalty through an approach of creating relations with the customer has transformed into a market strategy for the majority of services offered by Hotels. Meanwhile, Mashhad is the biggest and most important pilgrimage city in Iran with more than 25 million Tourists travelling to the city per year for pilgrimage and visiting Tourist destinations...

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    APA: Copy

    Mododi Arkhudi, Mahdi, FERDOWSI, SAJAD, & Najafi Arkhudi, Esmat. (2019). Investigating the Effective Factors on Loyalty and Length of Stay of Tourists at Hotels (A Case Study of Five-star Hotels in Mashhad). JOURNAL OF GEOGRAPHY AND URBAN SPACE DEVELOPMENT, 6(1 (10) ), 59-63. SID. https://sid.ir/paper/745479/en

    Vancouver: Copy

    Mododi Arkhudi Mahdi, FERDOWSI SAJAD, Najafi Arkhudi Esmat. Investigating the Effective Factors on Loyalty and Length of Stay of Tourists at Hotels (A Case Study of Five-star Hotels in Mashhad). JOURNAL OF GEOGRAPHY AND URBAN SPACE DEVELOPMENT[Internet]. 2019;6(1 (10) ):59-63. Available from: https://sid.ir/paper/745479/en

    IEEE: Copy

    Mahdi Mododi Arkhudi, SAJAD FERDOWSI, and Esmat Najafi Arkhudi, “Investigating the Effective Factors on Loyalty and Length of Stay of Tourists at Hotels (A Case Study of Five-star Hotels in Mashhad),” JOURNAL OF GEOGRAPHY AND URBAN SPACE DEVELOPMENT, vol. 6, no. 1 (10) , pp. 59–63, 2019, [Online]. Available: https://sid.ir/paper/745479/en

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