Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran

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Ebrahimifar Samira; NAJI AZIMI ZAHRA; RAHIMNIA FARIBORZ

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Journal Paper

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Journal: Journal of Rescue and Relief Year:2020 | Volume:12 | Issue:2 Page(s): 93-101

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Title

Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran

Author(s)

Ebrahimifar Samira | NAJI AZIMI ZAHRA | RAHIMNIA FARIBORZ | Issue Writer Certificate

Keywords

Crisis Management

Hierarchical Analysis Process

Monte Carlo Simulation

Strategic Positioning Identification

SWOT Matrix

Abstract

INTRODUCTION: Iran has long been recognized as one of the most accident-prone areas in the world due to its special geographical location. Therefore, it is of utmost importance to devote special attention to Crisis Management in organizations and the identification of related strengths, weaknesses, opportunities, and threats. METHODS: The present study aimed to identify the strategic positioning of Crisis Management after natural disasters at the Ferdowsi University of Mashhad as the center of excellence in the east of the country. To this end, the internal and external factors which militate against university Crisis Management were identified. Thereafter, the strategic positioning of this university was determined among four positions, namely offensive, defensive, adaptive, and contingency, using a combination of SWOT (strengths, weaknesses, opportunities, and threats) analysis, analytic hierarchy process (AHP), and Monte Carlo Simulation, and strategies were presented. The statistical population were university facility experts and managers among whom 10 cases were selected by purposive sampling. FINDINGS: Based on the obtained results, the highest weights in different sub-criteria were as follows: compliance with the required technical and safety standards in new constructions of the university campus (strength), the absence of any specific plan for dealing with various types of crises in different buildings (weakness), the proximity of the fire station to the university campus (opportunity), and indecisiveness of organizations supervising building retrofitting, including provincial government and Roads and Urban Development Office (threat). CONCLUSION: The results of the present study demonstrated that strategic positioning can be identified by analyzing internal and external factors. Moreover, among the four strategic positions, it was found that the Ferdowsi University of Mashhad adopted an offensive Crisis Management strategy in 45. 4% of the cases.

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APA: Copy

Ebrahimifar, Samira, NAJI AZIMI, ZAHRA, & RAHIMNIA, FARIBORZ. (2020). Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran. SCIENTIFIC JOURNAL OF RESCUE AND RELIEF, 12(2), 93-101. SID. https://sid.ir/paper/765899/en

Vancouver: Copy

Ebrahimifar Samira, NAJI AZIMI ZAHRA, RAHIMNIA FARIBORZ. Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran. SCIENTIFIC JOURNAL OF RESCUE AND RELIEF[Internet]. 2020;12(2):93-101. Available from: https://sid.ir/paper/765899/en

IEEE: Copy

Samira Ebrahimifar, ZAHRA NAJI AZIMI, and FARIBORZ RAHIMNIA, “Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran,” SCIENTIFIC JOURNAL OF RESCUE AND RELIEF, vol. 12, no. 2, pp. 93–101, 2020, [Online]. Available: https://sid.ir/paper/765899/en

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