A CONCEPTUAL FRAMEWORK FOR CUSTOMER LOYAITY IN E-COMMERCE

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HAGHIGHI MOHAMMAD; ALAVI M.R.; SARAFI AMIR

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Journal: MANAGEMENT KNOWLEDGE Year:2008 | Volume:20 | Issue:79 Page(s): 15-32

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Information Journal Paper

Title

A CONCEPTUAL FRAMEWORK FOR CUSTOMER LOYAITY IN E-COMMERCE

Author(s)

HAGHIGHI MOHAMMAD | ALAVI M.R. | SARAFI AMIR | Issue Writer Certificate

Keywords

BRAND LOYALTYQ3

E COMMERCEQ3

E LOYALTYQ3

Abstract

With the rapid growth of E-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. This paper integrates previous research in the field of BRAND LOYALTY to present a conceptual framework of “E-loyalty” and its underlying drivers. Implications for E-marketing practice and future research directions are also presented.

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APA: Copy

HAGHIGHI, MOHAMMAD, ALAVI, M.R., & SARAFI, AMIR. (2008). A CONCEPTUAL FRAMEWORK FOR CUSTOMER LOYAITY IN E-COMMERCE. MANAGEMENT KNOWLEDGE, 20(79), 15-32. SID. https://sid.ir/paper/88126/en

Vancouver: Copy

HAGHIGHI MOHAMMAD, ALAVI M.R., SARAFI AMIR. A CONCEPTUAL FRAMEWORK FOR CUSTOMER LOYAITY IN E-COMMERCE. MANAGEMENT KNOWLEDGE[Internet]. 2008;20(79):15-32. Available from: https://sid.ir/paper/88126/en

IEEE: Copy

MOHAMMAD HAGHIGHI, M.R. ALAVI, and AMIR SARAFI, “A CONCEPTUAL FRAMEWORK FOR CUSTOMER LOYAITY IN E-COMMERCE,” MANAGEMENT KNOWLEDGE, vol. 20, no. 79, pp. 15–32, 2008, [Online]. Available: https://sid.ir/paper/88126/en

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