VARIOUS TYPES OF HEALTH MESSAGES FRAMING THE MEASUREMENT OF TV AUDIENCES ATTITUDE TOWARD HEALTH MESSAGES FRAMING EFFECTS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

KHANIKI HADI; RASI TEHRANI HABIB

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: QUARTERLY JOURNAL OF SOCIAL SCIENCES Year:2016 | Volume:25 | Issue:73 Page(s): 33-61

Download Full-Text

Persian Verion

View:

732

Download:

Cites:

Information Journal Paper

Title

VARIOUS TYPES OF HEALTH MESSAGES FRAMING THE MEASUREMENT OF TV AUDIENCES ATTITUDE TOWARD HEALTH MESSAGES FRAMING EFFECTS

Author(s)

KHANIKI HADI | RASI TEHRANI HABIB | Issue Writer Certificate

Keywords

HEALTH COMMUNICATIONQ1

HEALTH MESSAGEQ2

BEHAVIOR CHANGEQ2

MESSAGE PRESENTING PATTERNQ1

TVQ2

Abstract

Designing HEALTH MESSAGEs is an interdisciplinary issue which stems from HEALTH COMMUNICATION area. What actually follows in this article is a review of TV HEALTH MESSAGEs Framing effects from the audiences’ point of view. The Important question of the research is that how media products and its health related programs and messages lead in BEHAVIOR CHANGEs in individuals and groups? In this study, HEALTH MESSAGEs refer to direct or indirect messages (in the forms of movies, TV series and other shows) which discuss people’s personal and social health, including healthy lifestyles, preventions and disease treatments. Various Types of HEALTH MESSAGEs include framing HEALTH MESSAGEs, loss and gain framed HEALTH MESSAGEs and one-way & two-sided messages. To measure attitudes of Tehran’s above15-years old inhabitants toward HEALTH MESSAGEs and TV health related programs, the survey method of research has been chosen and after designing the questionnaire, distributing them among the 600 inhabitants of Tehran, the gathered data were processed by computer statistic software (SPSS). The most important result of this research is that documentary programs & visual reports about health issues, have the strong role in attracting the audience’s attentions. Also, the resource which gains the greatest rate is professionals, experts & experienced professors. From these two results, it could be concluded that from Audiences’ point of view the best pattern for presenting HEALTH MESSAGEs on TV is documentary programs & visual reports by presence of professionals, experts & experienced professors.

Cites

No record.

References

No record.

Cite

APA: Copy

KHANIKI, HADI, & RASI TEHRANI, HABIB. (2016). VARIOUS TYPES OF HEALTH MESSAGES FRAMING THE MEASUREMENT OF TV AUDIENCES ATTITUDE TOWARD HEALTH MESSAGES FRAMING EFFECTS. QUARTERLY JOURNAL OF SOCIAL SCIENCES, 25(73 ), 33-61. SID. https://sid.ir/paper/93281/en

Vancouver: Copy

KHANIKI HADI, RASI TEHRANI HABIB. VARIOUS TYPES OF HEALTH MESSAGES FRAMING THE MEASUREMENT OF TV AUDIENCES ATTITUDE TOWARD HEALTH MESSAGES FRAMING EFFECTS. QUARTERLY JOURNAL OF SOCIAL SCIENCES[Internet]. 2016;25(73 ):33-61. Available from: https://sid.ir/paper/93281/en

IEEE: Copy

HADI KHANIKI, and HABIB RASI TEHRANI, “VARIOUS TYPES OF HEALTH MESSAGES FRAMING THE MEASUREMENT OF TV AUDIENCES ATTITUDE TOWARD HEALTH MESSAGES FRAMING EFFECTS,” QUARTERLY JOURNAL OF SOCIAL SCIENCES, vol. 25, no. 73 , pp. 33–61, 2016, [Online]. Available: https://sid.ir/paper/93281/en

Related Journal Papers