Information Journal Paper
APA:
CopyGhorbi, Sayede Somayeh, & GHASEMI NAMEGHI, MOHAMMAD. (2019). The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad). JOURNAL OF MARKETING MANAGEMENT, 14(44 ), 61-72. SID. https://sid.ir/paper/950924/en
Vancouver:
CopyGhorbi Sayede Somayeh, GHASEMI NAMEGHI MOHAMMAD. The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad). JOURNAL OF MARKETING MANAGEMENT[Internet]. 2019;14(44 ):61-72. Available from: https://sid.ir/paper/950924/en
IEEE:
CopySayede Somayeh Ghorbi, and MOHAMMAD GHASEMI NAMEGHI, “The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad),” JOURNAL OF MARKETING MANAGEMENT, vol. 14, no. 44 , pp. 61–72, 2019, [Online]. Available: https://sid.ir/paper/950924/en