Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers

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GHAFOURIAN SHAGERDI AMIR; BEHBOODI OMID; ARABSHAHI MASOOMEH; Khani Sahraei Samaneh

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Journal Paper

Paper Information

Journal: CONSUMER BEHAVIOR STUDIES Year:2020 | Volume:7 | Issue:2 Page(s): 235-253

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Title

Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers

Author(s)

GHAFOURIAN SHAGERDI AMIR | BEHBOODI OMID | ARABSHAHI MASOOMEH | Khani Sahraei Samaneh | Issue Writer Certificate

Keywords

Purchase decision making

ethical buying

green leather products

Abstract

Nowadays, companies and marketers are focused on understanding customer behavior, because paying attention to customer ethical values can explain customer loyalty and this can play a vital role in the success of all corporate marketing activities. The purpose of this study is to investigate the factors influencing the ethical purchase decision of green products. The research is applied in terms of purpose and descriptive-correlative in nature. The statistical population of this research is all consumers of green leather products in Mashhad with an unlimited number of 384 individuals selected using Morgan table and two-stage cluster sampling method. The required data were collected using a standard questionnaire which was used for face validity and Cronbach's alpha for reliability. Structural equation modeling using Smart PLS software was used to analyze the data. The results show that consumers' ethical awareness has a positive and significant impact on the purchase intention of green leather products and the intention to purchase green leather products has a positive and significant effect on their purchase behavior. The results also indicated that consumer personality traits including dimensions (ethical awareness, purchasing resistance, cynicism, ethical growth and economic rationality) and environmental factors including dimensions (physical environment, purchase conditions, current situation and social environment) can be Moderate the relationship between purchase intentions and purchase behavior of green leather products.

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APA: Copy

GHAFOURIAN SHAGERDI, AMIR, BEHBOODI, OMID, ARABSHAHI, MASOOMEH, & Khani Sahraei, Samaneh. (2020). Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers. CONSUMER BEHAVIOR STUDIES, 7(2 ), 235-253. SID. https://sid.ir/paper/963286/en

Vancouver: Copy

GHAFOURIAN SHAGERDI AMIR, BEHBOODI OMID, ARABSHAHI MASOOMEH, Khani Sahraei Samaneh. Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers. CONSUMER BEHAVIOR STUDIES[Internet]. 2020;7(2 ):235-253. Available from: https://sid.ir/paper/963286/en

IEEE: Copy

AMIR GHAFOURIAN SHAGERDI, OMID BEHBOODI, MASOOMEH ARABSHAHI, and Samaneh Khani Sahraei, “Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers,” CONSUMER BEHAVIOR STUDIES, vol. 7, no. 2 , pp. 235–253, 2020, [Online]. Available: https://sid.ir/paper/963286/en

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