Investigation of response of the Esteghlal team fans to the sponsorship of rival team With a Schadenfreude moderator role

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Salehi Nasim; Vesisi Korosh; Hatami Khaibari Khaidan

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: CONSUMER BEHAVIOR STUDIES Year:2020 | Volume:7 | Issue:2 Page(s): 156-171

Download Full-Text

Persian Verion

View:

180

Download:

Cites:

Information Journal Paper

Title

Investigation of response of the Esteghlal team fans to the sponsorship of rival team With a Schadenfreude moderator role

Author(s)

Salehi Nasim | Vesisi Korosh | Hatami Khaibari Khaidan | Issue Writer Certificate

Keywords

previous attitude

schadenfruede

fan identity

football

Abstract

In order to evaluate the response of Understanding the response of the Esteghlal team fans to the rival team sponsorship and also schadenfreude moderator role, a descriptive study of the structural interactions model was implemented. The statistical population of the study consisted of all the Esteghlal team fans of Tehran (n = 450). In order to measure the variables of the research, standard questionnaires such as previous attitude, perceived congruent, fan identity, schadenfreude, sponsorship consequences on a Likert scale of 5, were used. In order to evaluate the formal validity of the questionnaire, experts' opinions, content validity of the Karakas model (CVR=0/62), structural validity, confirmatory factor analysis and structural interactions model were used. The findings demonstrated that the sponsorship consequences model has a suitable fit (R 2 = 0/70). The previous attitude and the fan identity influenced on the sponsorship consequences, and the schadenfruede also moderated the relationship between perceived congruent and sponsorship consequences. In general, heterogeneity in sponsor responses is a new topic in sports marketing theory, which has not been well investigated to date. This also requires more research in the future.

Cites

No record.

References

No record.

Cite

APA: Copy

Salehi, Nasim, Vesisi, Korosh, & Hatami Khaibari, Khaidan. (2020). Investigation of response of the Esteghlal team fans to the sponsorship of rival team With a Schadenfreude moderator role. CONSUMER BEHAVIOR STUDIES, 7(2 ), 156-171. SID. https://sid.ir/paper/966684/en

Vancouver: Copy

Salehi Nasim, Vesisi Korosh, Hatami Khaibari Khaidan. Investigation of response of the Esteghlal team fans to the sponsorship of rival team With a Schadenfreude moderator role. CONSUMER BEHAVIOR STUDIES[Internet]. 2020;7(2 ):156-171. Available from: https://sid.ir/paper/966684/en

IEEE: Copy

Nasim Salehi, Korosh Vesisi, and Khaidan Hatami Khaibari, “Investigation of response of the Esteghlal team fans to the sponsorship of rival team With a Schadenfreude moderator role,” CONSUMER BEHAVIOR STUDIES, vol. 7, no. 2 , pp. 156–171, 2020, [Online]. Available: https://sid.ir/paper/966684/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops