The main purpose of present research is to investigate the effects of CRM technology (consist of technology, human and business resources) and customer orientation on customer- linking capabilities.The methodology of this research is of survey- descriptive type, in which data collection was accomplished by a questionnaire. The population under study included 162 top managers and executive managers, in Alborz Insurance Company.The obtained data were Analyzed using CFA approach, SEM and Path Analyses by LISREL soft ware.According to the findings, CRM technology and customer orientation have a positive effect on the customer- linking capabilities and business resources is the most effective observed variations.